L’Oreal of Paris: Bringing Class to Market with Plenitude Essay

LOreal has always utilise its Class to securities industry approach and used its high-end technologic on the wholey superior products to advertise its brand. It uses the Class to Market products to finance its research into newer technologically advanced products. The US Market is a very competitive market where all the companies put millions of dollars into advertising and other promotional events. The US market likewise has a bay window of potency as the pot argon fashionable and cod the silver to pay for the products that cosmetic companies make.The US market presents its own challenges people from across the demesne get it on in the US, for a cosmetic company this way that there be many splutter tones, skin types etc. importantly, it also means that there are different attitudes and perceptions about cosmetics, consumers income levels, consumers budget towards cosmetics. And this differs from commonwealth to state in the US. Community A maybe victimization a lot o f cosmetics vs. Community B where people feel that cosmetics are too fashionable and whence abhor using them but these opposing opinions corresponding I mentioned also go along with penetrative changes in perception amongst communities.Unlike atomic number 63 where it is booming to categorize people based on the country, in the US it is extremely baffling. There are companies that are doing it quite successfully but as the chief operating officer mentioned, LOreal needs to figure out a couple of things before they can crack the US market. Their market share is stagnant and they are direct fighting back however, what they need in the US is to identify which product go to what area the valuable products probably manage smash on the eastward coast than the west?The moisturizers probably carry on better in the colder parts of the country in a certain season compared to the cleansers which again probably sell better on the east coast as people generally (myth or reality? pro vided research can tell us) have more than money and care more about their looks. accessible pressure is also another factor that give affect the way people use and go along money on cosmetics. LOreal must also analyze what products to sell and which ones not to. It has hundreds of products and its very difficult to sell all of them successfully in individually country. However, going with just 5 or 10 products isnt going to win the battle either.They should sell high-end products with big profit margins but they must go through that there are other companies competing for the same dollars, so the product they sell must either be better or must be properly differentiated. Selling products in knockout parlors is a earnest idea in the US, however, they must first rise up out which parts of the US has more beauty parlors, where do customers get what type of treatments, and where do customers direct for specialized products vs. letting the beauty parlor dissolve for them. Th e level or research that goes into introducing products for the US has to be much deeper than the research they have done in Europe.They are basically baking on Europe to provide two-thirds of their revenues and profits. The company is focusing their resources on Europe, which is not a bad thing however, with competition acquire successful int eh US it shows that there is a lot that LOreal is losing. LOreal is also losing on the compensable South-East Asia India and China market, there are 3 Billion people in that part of the world and less than 20% of their sales come from this region. With the money flowing into China and India, people will in the end have more spending power which means they will spend more money on items of beauty and other personal care products.