Tuesday, June 18, 2019
Case study 3C Assignment Example | Topics and Well Written Essays - 500 words
Case study 3C - Assignment Example3. I guess that good deal paying for the lottery are mostly aware of the fact that they pay additional taxes if they understand how the state tax system works. Moreover, the amount of money a person pays for a lottery ticket is not that big to create problems for a person spending money on it. The Oregon Lottery was acting on some kind of local patriotism making its customers believe that buying lottery will contribute to the development of the state and this claim was unethical because it was solitary(prenominal) partially true.4. Brands often make advertising statements exaggerating things and emphasizing something that is only half true. Oregon Lottery was using a deceitful tool for attracting clients, and their apostrophize can hardly be called ethical.1. Creative vagueness in statements is utilized to attract customers as in most cases there is a range of brands similar in their characteristics, and it is only advertising that can persuade a customer choose one product over another. However, if the information about the products would be as hairsplitting as facts in the news that could be very useful for consumers.3. The response of Oregon Lottery on the accusation of Politifacts.com was as vague their advertising execute they decide to mothball this 97 percent but claimed that they decided to stick to it nevertheless. It would be more optimal to provide public with facts and figures proving truthfulness of their statements.1. I estimate that lottery can easily serve as a means of support of public education as any other legal business. The only thing is that consumers essential be fully aware how much and why they are paying for.2. An ethical campaign for a local lottery must first of all use truthful statements in advertising campaign. The possibility of financial profit can serve as a motto for the caller as it is its primary goal. Moreover, the
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