Lenin’s View of Economic Policies in Russia Essay

Lenin’s view of economic polices in Russia between 1917 and 1923 was shaped by the factors of War Communism, and the New Economic Plan (NEP). Lenin realized that to have a successful economy and to keep the idea of equality in Communism there had to be a compromise; there needed to be a balance of state control and individual incentive for the economy to prosper. Through the failure of War Communism and the success of the economy and the drift away from Communism with the NEP; Lenin learned the ‘do’s and don’ts’ of a successful economy. Lenin described what the country needed to do to have a successful economy, he said, † We have found that a degree of private commercial interest, with state supervision and control of that interest, is all we actually need†¦ (doc. 5). This shows how both War Communism and the NEP were factors that shaped Lenin’s compromising idea of what a economy needed to be successful. The War Communism policy was adopted to keep the Red Army supplied. During War Communism the government took control of industry, and told factories what to produce; and the government would take any grain that was produced by the farmers. The Cheka would steel the grain that the farmers produced, this made the farmers angry and they no longer had any incentive to grow crops because the crops would just be taken away from them. Also money became worthless, wages were paid in food or other goods, and many people bartered goods instead of using money. The situation for the farmers and the peasants got worse. By 1921 Russia’s economy was shattered. Industrial production had drastically decreased; and the cities were in chaos. Agriculture had been demolished. War Communism was put in affect to increase the productivity of both industrial goods and food, but the workers and farmers saw no point in putting in the effort if in the end it would be taken away from them. War Communism led to the destruction of the economy of Russia. Lenin finally admitted that War Communism was a mistake, he said, â€Å"The small farmer needs a spur, and incentive that accords with his condition†¦ We are very much to blame for having gone to far; we overdid the nationalization of industry and trade, clamping down on the local exchange of commodities. Was that a mistake? It certainly was. (doc. 4)† This quote is an example of how Lenin realized that he had made a mistake and this quote also shows that Lenin understands that the workers and farmers need an incentive to work; with an incentive the economy will grow. Lenin’s view of economic policies was greatly influenced by the failure of War Communism, and by the failure he was able to figure out another system that would revive Russia’s economy. Lenin realized that to have a successful economy the people have to have the incentive to work. Lenin also knew that if he did not improve the economic state of Russia that the Communists would not survive; War Communism took the ‘safety net’ away from the Communists. Lenin had to act quickly to figure out another policy that would make the people want to work, and to revive the economy. In 1921 the NEP was created to fix the economy. Lenin created this new policy to try to burst the morale of the people and make them want to produce more grain or products. The transition form War Communism to the NEP was drastic, the people had to change there lives to fit this new, more capitalists society. Though the change to a more capitalist economy, the NEP was successful in ‘jump starting’ the farming production, for example. Lenin says, â€Å"Release of [surplus goods] into circulation would stimulate small farming, which is in terrible state†¦Ã¢â‚¬  (doc. 4) This is a great example of how Lenin realizes why he needs to change from the War Communism to the NEP, for a least one reason to increase the amount of grain produced. The creation of the NEP changed many laws that were once holding Russia’s economy back. Grain requisitioning was stopped. Grain was no longer taken from the peasants. Also traders could buy and sell goods, which was illegal during War Communism. Smaller factories were returned to their former owners; and they were allowed to sell the goods they made and make a profit from them. Finally larger industries like coal and steel remained under state control; but some larger factories were able to sell their products. These were some of the main differences between War Communism and NEP. During the NEP the economy prospered, because people were now allowed to keep some of the goods they made and then sell them for their own profit. This made the people want to produce more so they could have more for their family. Lenin described some of the good affects that the NEP had, he said, â€Å"We have achieved much with our requisitioning system. Our food policy has made it possible in the second year to acquire three times as much grain as in the first.† (doc. 2) Lenin was talking about the great increase in the production of grain, this great increase was directly related to the NEP; because the peasants could keep some of the grain they made which gave them an incentive to work hard. Communists were angry because they saw the country returning to capitalism. They did not like the fact that bosses of factories called kulacks could hire men to work for them. Also Communists disliked the ‘Nepmen’, because they made a high profit by buying goods cheaply and then selling them for more. Though the NEP revived the economy, people, especially peasants were unhappy with the new capitalist society. Lenin’s view of economic policies was changed through the NEP, he knew that people need the incentive to work, but he also knew he could not give the people to much economic freedom; the idea of balancing the policy of War Communism and NEP was Lenin’s final view of how to keep the people happy and to sustain a great economy.

Green Mountain Resort (Dis)Solves the Turnover Problem

CSU-Global Campus Organizational Innovation and Change 1. Which of the six change images discussed in this chapter can be identified in the assumptions about managing turnover that were held by Gunter: In the beginning Gunter was taking more of an image of change as a Director as he identified turnover as a problem and attempted to problem solve around this issue. As the story progressed Gunter’s He also became a mentor for began to change with the help of the consultant to more of a Coaching role as his resort became the training ground that other resorts looked for when hiring associates. He also became a mentor for others who were seeking training in providing excellent service in the hospitality industry The hospitality literature: The literature played a role of navigator as it identified turnover as a chronic problem that the industry endures and made several suggestions on how one can help reduce the effects. The consultant: The consultant played the role of the interpreter as he was able to interpret the problem of turnover and how he was able to change the perspective of Gunter in a way that dissolved the problem. Instead of a problem turnover instead, became a way that the resort could use as a way to recruit talent. . How did these assumptions influence prescriptions for dealing with â€Å"the turnover problem†? Each of these assumptions influenced prescriptions for dealing with turnover. For example, Gunter only seemed to make the problem worse when he played the Director when he attempted to solve turnover as a problem, however, when he changed his p erspective he ultimately became the coach and turned the problem into an advantage. The hospitality literature was the navigator as it defined turnover as a problem that was considered chronic and something that must be endured in the industry. It’s prescription for dealing with the problem included streamlining training, simplifying jobs and making the HR process more efficient. (Palmer, 2009). The consultant role of interpreter actually helped Gunter view turnover as an opportunity he could benefit from by dissolving it as a problem and seeing its positive effects to the organization. 3. Choose another change image and apply it to â€Å"the turnover problem. † To what new insights does it lead? Another change image to apply to the turnover problem could be to try to avoid the problem all together by offering less services, outsourcing some work i. . reservations and to hire contract workers for tasks that required physical presence. The new insight would lead to the need for fewer workers needed to be employed physically on the property and acknowledge contractual ties which includes the foreseen departure and therefore could have allowed the organization to strategically plan for new recruits. Although this new insight may have helped deal with turnover it would have created a new problem of delivering top class service to its guests and could have the potential to negatively affect the organization. 4. What conclusions do you draw from this about the statement at the start of the chapter that â€Å"if we only draw upon one particular frame, then this will take us away from thinking about what is going on from an alternative perspective†? The conclusion that I draw from the statement at the beginning of the chapter of â€Å"if we only draw upon one particular frame, then this will take us away from thinking about what is going on from an alternative perspective† is that we get different suggestions on solving a problem or even identifying a situation as a problem depending on the perspective that we take. It is also helpful to get others opinion to your current perspective to understand if there is a different approach one should take when dealing with the situation. In this case study it was interesting to see how the owner, literature surrounding the industry and an individual with no experience in the industry all had different perspectives of how to deal with turnover. Reference Palmer, I. D. (2009). Managing Organizational Change: A Multiple Perspectives Approach . Boston: Mc Graw Hill . Green Mountain Resort (Dis)Solves the Turnover Problem CSU-Global Campus Organizational Innovation and Change 1. Which of the six change images discussed in this chapter can be identified in the assumptions about managing turnover that were held by Gunter: In the beginning Gunter was taking more of an image of change as a Director as he identified turnover as a problem and attempted to problem solve around this issue. As the story progressed Gunter’s He also became a mentor for began to change with the help of the consultant to more of a Coaching role as his resort became the training ground that other resorts looked for when hiring associates. He also became a mentor for others who were seeking training in providing excellent service in the hospitality industry The hospitality literature: The literature played a role of navigator as it identified turnover as a chronic problem that the industry endures and made several suggestions on how one can help reduce the effects. The consultant: The consultant played the role of the interpreter as he was able to interpret the problem of turnover and how he was able to change the perspective of Gunter in a way that dissolved the problem. Instead of a problem turnover instead, became a way that the resort could use as a way to recruit talent. . How did these assumptions influence prescriptions for dealing with â€Å"the turnover problem†? Each of these assumptions influenced prescriptions for dealing with turnover. For example, Gunter only seemed to make the problem worse when he played the Director when he attempted to solve turnover as a problem, however, when he changed his p erspective he ultimately became the coach and turned the problem into an advantage. The hospitality literature was the navigator as it defined turnover as a problem that was considered chronic and something that must be endured in the industry. It’s prescription for dealing with the problem included streamlining training, simplifying jobs and making the HR process more efficient. (Palmer, 2009). The consultant role of interpreter actually helped Gunter view turnover as an opportunity he could benefit from by dissolving it as a problem and seeing its positive effects to the organization. 3. Choose another change image and apply it to â€Å"the turnover problem. † To what new insights does it lead? Another change image to apply to the turnover problem could be to try to avoid the problem all together by offering less services, outsourcing some work i. . reservations and to hire contract workers for tasks that required physical presence. The new insight would lead to the need for fewer workers needed to be employed physically on the property and acknowledge contractual ties which includes the foreseen departure and therefore could have allowed the organization to strategically plan for new recruits. Although this new insight may have helped deal with turnover it would have created a new problem of delivering top class service to its guests and could have the potential to negatively affect the organization. 4. What conclusions do you draw from this about the statement at the start of the chapter that â€Å"if we only draw upon one particular frame, then this will take us away from thinking about what is going on from an alternative perspective†? The conclusion that I draw from the statement at the beginning of the chapter of â€Å"if we only draw upon one particular frame, then this will take us away from thinking about what is going on from an alternative perspective† is that we get different suggestions on solving a problem or even identifying a situation as a problem depending on the perspective that we take. It is also helpful to get others opinion to your current perspective to understand if there is a different approach one should take when dealing with the situation. In this case study it was interesting to see how the owner, literature surrounding the industry and an individual with no experience in the industry all had different perspectives of how to deal with turnover. Reference Palmer, I. D. (2009). Managing Organizational Change: A Multiple Perspectives Approach . Boston: Mc Graw Hill .

Demise of the Weimar Republic

The demise of the Weimar Republic did not occur due to one sole reason, but because of a number of short and long term factors. The economic, political and international pressure placed on the people of Germany ensured the loathing of the forced governmental rule. The immediate impact of the Great Depression of 1929, which has been debated and considered by most historians to be the dominant factor in the downfall of the ‘democratic experiment’ which subsequently led to continuous political instability ultimately saw the collapse of the first democratic government of Germany.Some historians generally blame the fall of the Republic on president von Hindenburg’s abuse of constitutional powers. Historian David Martin states that the â€Å"survival of democracy depended on his (Hindenburg’s) integrity and decisions. Unfortunately, his actions made a major contribution to its destruction†. More deadlocks within the Reichstag and civil unrest gave Hindenbu rg no choice but to give the people what they wanted, which was a strong leader in Adolf Hitler. The Weimar republic was not welcomed by Germany after her defeat in world war one in 1919.Germany had never had a democracy before and felt that the Allies had forced this treaty upon them. Even Prince Max of Beden did not want a democracy for Germany. Because this new government had signed the treaty they were now known as the ‘November Criminals’ and were loathed by everyone. According to Henig, ‘It was the acknowledgement of defeat.. which they found so hard to accept. ’ The historian Friedrich Meinecke observed that, for true Germans, loyalty to the ‘Fatherland required disloyalty to the republic’.In a sense the Weimar Republic was a â€Å"democracy without democrats† Treaty of Versailles The military defeat of Germany in November 1918 came as a genuine shock to most Germans, who had believed that Germany would be victorious in the war. W hen seeking armistice in the same month, Germans expected the peace settlement to be based on President Wilson’s 14 points and although they also did not expect a soft treaty, it was greater then imagined. The Treaty was a complete humiliation for Germany and was a dent to national pride.It had to be accepted however as the allies threatened To resume war again and still maintained a naval blockade so consequently on the 28th of June, 1919, the Treaty was signed. As a result of the Treaty, Germany lost all of its colonies including Alsace and Lorraine. The army was reduced to 100,000 men, with further restrictions placed on naval and air force. 33 million dollars of reparations had to be paid and these economic provisions of the treaty effectively weakened Germany’s capacity to pay by 1924.The Weimar Republic and the democracy were weakened because both were always associated with the Treaty of Versailles. This was a constant theme used by those who opposed the republi c and the democratic system. Because this new government had signed the treaty they were now known as the ‘November Criminals’ and were loathed by everyone. According to Henig, ‘It was the acknowledgement of defeat.. which they found so hard to accept. ’ Period of Hyperinflation Hyperinflation gave the people of Germany another reason to find fault in the democratic Weimar Government.Louis Snyder wrote that it was â€Å"these people who later turned to Adolf Hitler as the messiah to lead them out of financial chaos†. Immediately after the war, Germany had little capacity for economic recovery as key industrial resources had been lost in the Treaty and had little export trade and consequently unable to attract any major foreign investment loans. To get more finance, the German government’s response was to print more money so the value of German currency continued to fall. Before the US dollar has been 4. 2 marks, by 1920 it was worth 64. marks thus German taxation increased. Anyone with access to even a few pounds became a trillionaires over night. The losers of the hyperinflation were those with a fixed income, the working class, people living off their savings and wage earners. By June 1923, the government had lost control of the economy, as strikes swepped the country as workers protested about the rising unemployment and the failure of their wages to keep up with the cost of living. In August, the govenment finally fell, with President Ebert called or the leader of the German people party, Streseman, to form a new party. He formed the ‘great coalition’ which brought together left and right wing. In the next six years, German society picked up with the induction into the League of Nations, the Dawes plan of 1924 which provided foreign loans to Germany and the Young Plan which saw the reduction in Germany’s reparation figure by 95 million. The downside of Germany’s new economic prosperity mean t that society was living off borrowed money and was over-dependant on foreign loans and investment.The economic power was concentrated in the hands of influential industrialists and bankers and employment was still on the rise. Within these six years, the Weimar republic surprisingly enjoyed a period of relative political stability. President Ebert’s sudden death in 1925 followed President Hindenburg into the role. He’s election reconciled many in the army to support the republic goldern years– that â€Å"this was merely nothing more than depictive stability† d. packart. The Depression Historian W.M Simon wrote, â€Å"The depression had created a situation in which parliamentary government broke down, opening the way to presidential government by decree†¦The more openly the political parties became parliamentary pressure groups, the more the parliamentary process (and the democratic process) as a whole fell into discredit†. The great depressi on of 1929 occurred very suddenly and ended the period of relative affluence for Germany. The depression was the result of substantial amounts of investment from overseas and the high interest rates of 1928 which consequently left the economy with a reduction in economic activity and employment.Consequently social spending reduced and people were left without food and shelter which created overall bitterness. In response the government chose to follow a policy of deflation in which they cut expenditure and attempted to balance the budget. Throughout this extremely stressful time, the fear of communism had increased enormously. Membership of the Communist Party grew enormously and most feared that if a revolution occurred, German people would have their private property confiscated.Therefore, most were heartened by the strongly anti communist position taken by Hitler and his Nazi Party. â€Å"dependent on the American economy, made Germany vulnerable to the instabilities of the worl d markets† W. link 1970. Rise of the Extremists and Hitler/National Socialists – Failure of the German Democracy 1930-33 By 1930 Mullers government had failed to deal with the Depression. Bruning was appointed chancellor and in July his budget passed the Reichstag using article 48. At the same time the Nazi’s attacked the republic, critizing its weak parliamentary system.They promised to revitalize Germany with determination and conviction, offering hope to the middle class, small business operators and rural/farming population â€Å"The Depression put the wind into Hitler’s sails† (Taylor). In September 1930, the Reichstag Elections saw the Nazi’s win 107 seats in the Reichstag in which they previously held 12. the Reichstag became virtually unworkable as the Nazi’s, communists and Nationalist all opposed Bruning. Another critiscm of the Weimar constitution was Article 48 where in an emergency the president could override any laws, th e opinions of the Reichstag and the people.He could also have total control of the army to ‘restore order’. With the army on his side and the republic disregarded, the President would have total control. Evidently from the above paragraphs one can conclude that the Weimar Republic did not collapse due to one reason but was a process consisting of a number of long and short term events. The Republic was flawed and weak from its beginning in 1919 and it was a miracle that it survived until 1933 in a country that opposed the Republic as a whole.

An Analysis of the Characters of Liliana Heckers Short Story The Stolen Party

An Analysis of the Characters of Liliana Hecker's Short Story The Stolen Party The characters in the short story, The Stolen Party demonstrate striking differences in their values and beliefs. Each character displays unique traits. It is these unique traits, which illustrate different aspects of society. Each character then, represents a portion of the values and beliefs of todays society. Rosaura is the main character of this writing. The story revolves around her from start to finish. Rosaura is an inexperienced young girl. This story opens with an argument between Rosaura and her mother. Rosaura wants to go to Lucianas birthday party. Luciana is in a wealthy family so Rosauras mother disapproves of her daughters attending the party. In the first few sentences the author makes it evident that Rosaura is financially challenged. Rosauras mother says, I dont like you going because it is a rich peoples party. This one sentence already tells me that they are probably not very wealthy. In addition Rosaura is an inexperienced young girl. She is not tarnished by the belief that everyone should be judged according to his or her financial worth. She, unlike her mother, judges people by who they are and not by how much money they have. When Rosauras mother states, you should not fart higher than your own ass she shows that she feels below those who are wealthy. Rosauras argum ent shows that she does not feel bound by her financial status. Her financial state isnt even an issue to her. She says that she wants to go because she is a friend of Luciana and because she was invited. The author also demonstrates Rosauras openness in the first few paragraphs of the story. Since Rosaura is only nine years old she has no prior experience of prejudice. She does not realize that her mother might be right about her assumption that not everyone will accept her at the party and treat her with the same respect. The author begins the story by demonstrating how much Rosauras mother loathes the rich. Her disapproval of her daughters attending the birthday party, expresses some hidden anger and maybe even jealousy towards those who are wealthy. Rosauras mother feels lower than Luceanas family. She feels that a persons financial status determines whom a person can associate with. The author eventually reveals that Rosauras mother is a maid. Because her job does not pay very high wages she feels inferior to Lucianas family. Her feelings of hostility toward the wealthy might come from years of prejudice. Rosauras mother constantly feels bound by her financial situation. Rosauras mother does not want her daughter going to the party because she is the daughter of humble maid. She feels that her daughter will not be looked upon as an equal, no matter what. Rosauras mother states, That ones not your friend. You know what you are to them? The maids daughter, thats what. But no matter how strongly Ros auras mother feels about this, she is willing to let her daughter go to the party. This demonstrates the unconditional love she has for her daughter. There are some characters in this story that are not developed as well as Rosaura and her mother. One of these characters is Luciana. Luciana is very similar to Rosaura in that she sees everyone as an equal. She does not consider Rosaura to be different from any of her other friends. She never considers Rosauras financial situation to be important. She treats Rosaura like all of her other friends. Another character, which is not covered in depth, is Lucianas cousin. She is brought into this story through an argument with Rosaura. Lucianas cousin doesnt know Rosaura but she feels inclined to start an argument with her anyway. Lucianas cousin begins to question Rosaura. She questions the fact that Rosaura is a friend of Luciana. Lucianas cousin seems to think that she is better than Rosaura. This shows the reader the first clues that Rosauras mother could have been right about wealthy people not accepting Rosaura. Another character that is only introduced briefly is the magician. The author does not get into his personality or values but it is made clear that he sees all of the children as equal. The last character that is introduced is Senora Ines. Once again the author does not develop her in depth. The author places her in the story in order to demonstrate the prejudice, which Rosauras mother had described. Senora Ines offers Rosaura money at the end of the party rather than a small gift. This demonstrates to Rosaura that she is, in fact, looked upon as being different from the other children. Each character in this story demonstrates an aspect of society today. Rosaura signifies the unsuspecting poor child. She represents the fact that a person usually does not develop stereotypes until they have experienced many of the aspects of life. Rosauras mother is placed in the story to illustrate another fact about todays society. Rosauras mother demonstrates that society influences the way a person thinks. She shows that from years of experience she has developed a pattern of stereotyping wealthy people. Luciana represents the wealthy part of society that does not see less fortunate people as being different. She, like Rosaura, does not stereotype people because of their financial worth. Lucianas cousin, on the other hand, demonstrates that part of the wealthy population that feels superior to the financially challenged. The magician in this story represents someone like a priest or a charity worker. He sees all of the kids at the party as equals. He is willing to let any of t hem participate in his magic. Senora Ines plays the part of society that feels obligated to offer charity to those who are less fortunate. The author not only writes a very interesting story but also provides an important message regarding society. People are too concerned with money in todays society. If we could all remain innocent (such as Rosaura and Luciana) and never become prejudice towards others the world would be a better place. Everyone would be judged according to who they are and not by what they posses.

Policy, Politics And Public Management Essay Example | Topics and Well Written Essays - 500 words

Policy, Politics And Public Management - Essay Example These are the factors why the size of interest groups in the real estate increases. The impact of these interest groups, who favor moving not just their residential but also their business functions in New Jersey, is apparent in the state's real estate. Since New Jersey is ideally situated in the heart of major cities and seaports in the country, many sectors in the country become part of the interest group, thus providing innovations in the state. According to Thompson (1999), the major impact of the interest groups in the real estate market of New Jersey owes its credit to the manifold factors including the favorable conditions in the state. In his book, New Jersey: A Big Pearl House, Thompson showed that as interest groups increase by 1%, the real estate industry grows by as high as 5%. This analysis showed that the increase in the size of interest groups in New Jersey is four times directly proportional to the improvements in the real estate market of the state. Thompson also showed that the real estate industry accounts for more than 7.8% of the present improvements in the infrastructure which every citizen in the state enjoys. This only proves the huge impact of interest groups not just in the real estate industry but also in the local economy of the state. Smithso

Reflective Journal 3000 words Essay Example | Topics and Well Written Essays - 2750 words

Reflective Journal 3000 words - Essay Example This paper provides my personal reflection of the HRM concept in terms of ability to work as an effective group as well as the lessons learnt from the course and in interactive group based exercises. These entail an analysis of six aspects of HRM including the HR function, employee engagement, development of capabilities and skills, embracing diversity, reward management, and training and development. In recent times, diverse dimensions appear with the changing face of the HR function. Some of these perspectives point to a mutual connection with others, which only arises in organizations that are more complex (businesscasestudies.co.uk. 2014, np). In this view, organizations focus on increasing the values provided by the HR function in response to customer needs. For interactive group sessions that I have held with other school members, the need for increased pro-activeness by each individual has been of great significance. With improved participation, the quality of meetings becomes clear with improved grades for this unit. Of great significance is the need to achieve a strategic and business-oriented direction as pertains to the HR function (Reilly, Strebler & Tamkin 2006, p. 2). Through developing clear insights into individual roles, our group sessions have involved limited time. However, the response from individual members has been overwhelming. Thus, the need for enhanced HR function stands to be an important aspect for learning institutions. Certain limitations occur as organizations focus on improving the HR function. Firstly, the devotion of too much time on administrative processes, with limited time for change processes arises to be a key hindrance to enhancement of the HR function (businesscasestudies.co.uk. 2014, np). This prompts large and complex organizations to formulate such strategies aimed at consolidating the variety of business processes (Reilly, Strebler & Tamkin 2006, p. 3). I have learnt that change is an

Coca-Cola Company Assignment Example | Topics and Well Written Essays - 6750 words

Coca-Cola Company - Assignment Example The company produces ready to drink juices and teas in over 100 flavors. There has been a visible decline in the consumption of carbonated drinks as a result of the rising health concerns. Carbonated drinks make up a significant portion of Coca-Cola's sales. This is a good opportunity to increase sales of the non-carbonated drinks by entering into newer untapped markets. This document serves as a marketing plan for Minute Maid healthy beverages for the subsequent 12 month period. 2. Situation Analysis 2.1 SWOT Analysis The SWOT analysis is used to determine the internal strengths and weaknesses of an organization and the external opportunities and threats. The SWOT Analysis for Minute Maid is as follows: Strengths Weaknesses Strong brand with world wide recognition Strong supply chain Established distribution channels Excellent financial performance Quick response to market need Partnerships and licenses with other brands Standing out against competition in the saturated market More customer loyalty to the core the Coca-cola products Dormant market demand for soft drinks Opportunities Threats Changing consumer trends towards soft drinks Entering new market segments Developing further partnerships with other brands Competition Health concerns Risk of cannibalization Table 2.1 SWOT Analysis 2.2 FEPSOS Analysis Marketing Functions Marketing functions for Minute Maid include its strong branded high quality products which are designed around customer needs. The products are priced to deliver value and quality to the customers in monetary and non- monetary terms. The products are backed by and effective, extensive and result oriented marketing mix. Minute Maid also has a... Coca-Cola Company is the world's largest manufacturer, marketer and distributor of carbonated soft drinks and other beverages. The company was established in 1886 and has been successfully operating business over a span 123 years. Coca-Cola has established its presence in more than 200 countries and has 92,400 employees across the globe. The company boasts a product portfolio of over 3000 beverages and has a world wide market share of 47.2% with sales of 4107.1 million cases (1). There has been a visible decline in the consumption of carbonated drinks as a result of the rising health concerns. Carbonated drinks make up a significant portion of Coca-Cola's sales. This is a good opportunity to increase sales of the non-carbonated drinks by entering into newer untapped markets. Marketing functions for Minute Maid include its strong branded high quality products which are designed around customer needs. The products are priced to deliver value and quality to the customers in monetary and non- monetary terms. The products are backed by and effective, extensive and result oriented marketing mix. Minute Maid also has a strong distribution network which delivers its goods to the customers where and when they are needed. Porter's Five Forces Model can be used to analyze th