Human Rights Essay Example | Topics and Well Written Essays - 1000 words

Human Rights - Essay Example For better understanding the following explanations relevant to the case under study are noteworthy: 1. Article 11defines assembly as â€Å"a company of persons gathered for some common purpose, for example, a meeting or public demonstration [whereas] freedom of assembly†¦ include[s] organisation of, and participation in marches†¦ processions, ‘static assemblies†¦ sit-ins’ and both public and private events, whether formal†¦ informal (Interights, 2007, p. 7). Based on this definition, Rik’s group and activity qualifies. 2. The right to freedom of peaceful assembly is not an absolute right, but is a qualified right. Meaning, such rights can be interfered with by the Government under specified circumstances. The manner by which Article 11 is constructed clearly manifests this, wherein section 1 defines the rights being upheld, while section 2 defines Government legitimate interferences that may curtail this right. (Ashcroft et al., 1999, p. 22) 3. The general principles as to Government legitimate interferences are set by the European Court of Human Rights following the two cases: Bukta v Hungary [2007] ECHR Application No 25691/04 (17 July 2007) and Makhmudov v Russia [2007] ECHR Application No 35082/04 (26 July 2007), whereby the concerned State parties had been found violating Article 11 (Marauhn, 2007, p. 120). The Court laid the burden of proof on the State, ruling that Government interference against Article 11 is legitimate provided: a. It has legal basis in domestic law. â€Å"In determining the necessity of a restriction, the European Court and Commission have always accorded a certain margin of appreciation to the national authorities† (Rai, Allmond & Negotiate Now [1995]) (Hamilton, 2007, p. 19-20). In Rik’s case the following UK laws apply – for the power of the MP are the Public Order Act (POA) 1986 and the Serious Organised Crime and Police Act (SOCPA) 2005 (Norton 2010); while for the re stricted use of the Parliament Square are the Greater London Authority Act 1999, and the Trafalgar Square and Parliament Square Garden (Amendment No. 1) Byelaws 2002 (Greater London Authority, 2002). b. It is grounded on permissible aims, which in Rik’s case as given by the MP is security. Although such given reason was unconvincing especially so that in the past The Parliament Square has been the common centre for demonstrations and no recent security issue had been heard for the use of the Square. Furthermore, the HOOL as an organisation does not connote any violent intention and does not have any violent history in the past. c. It is indispensable in a democratic society, which in Rik’s case to ensure security is necessary for a democratic society to enjoy its freedom and rights. However, the right being curtailed is in fact one of the cornerstone of democratic society. Meaning, the reason for its infringement must be greater. In Rik’s case, the reason is unc onvincing. d. It should be proportionate to the aim being pursued, which in the case of Rik’s, the police ‘kettling’ – which although favoured by the High Court in Austin v Commissioner of Police of the Metropolis (UKHL, 2009) – of the protesters for four hours did result to the curtailment of the protesters freedom of movement and even put their health, especially the young children, at

The Breakfast Club Initiative by Kelloggs Assignment

The Breakfast Club Initiative by Kelloggs - Assignment Example Brand personality is defined as the set of traits and characteristics that differentiate the brand from its competing brands (Pearce and Robinson, 2010). If there is a high threat of competitive rivalry in the market that a company operates in, then that company can develop a competitive edge for its product through brand personality. Brand personality can guide the development of a marketing mix and the communications process is conducted accordingly. Consumers are more comfortable with purchasing a specific brand if its personality is similar to their own. Therefore brand personality can increase a product’s market share. In order to face a competitive threat, a company and its products must develop positive public awareness. This objective is achieved through the development of a brand personality. A brand personality enables consumers to identify with a specific brand. Kellogg’s brand personality is defined by its multi-platform campaign to communicate with internal and external stakeholders. The internal stakeholders include Kellogg’s employees while the external stakeholders include schools, the media, parents, MPs and the public. Through various channels of communication, Kellogg’s promotes its brand personality of emphasizing the importance of breakfast to school children. This is incorporated in the ‘Help give a child a breakfast’ campaign launched in October 2011. Kellogg’s product personality is represented through its support for breakfast clubs. Important components of Kellogg’s product personality include emphasizing the importance of breakfast, on the positive impact of breakfast clubs and its support for breakfast clubs since 1998 through Kellogg’s Corn Flakes. By combining the two concepts of brand and product personalities, the company has aimed to get its message across to the target audience. Kellogg’s brand and product personality have enabled the company to express and re present itself to the target audience.