Different Security Policies And Guideline And How They Are...

In this report I will be talking about different security policies and guideline and how they are needed in an organisation. The first one I will be talking about will be the disaster recovery policy, what this policy is basically about is that the organization will have so kind of plan or strategy put in place for things like natural disasters for example floods, fire, earthquake and things like theft and major human error that can cause major data loss, which and ultimately impact the organization security and the functions the organization provides. What this disaster recovery policy might have in it is if a natural disaster or a virus enters the organization one police can be to basically move all the data to an off-site location†¦show more content†¦This disaster recovery will have major benefits as if things happen it will not affect the organisation that much but if a disaster recovery plan is not but in place it could shut down the business. The advantages of the disaster recovery policy is that it reduce the loss of data because the organisation back up there data early so if a disaster occurs no data will be lost. Another thing is an organisation can use an offsite place to back up data. The disadvantages of the disaster recovery plan policy is that when the organisation is having daily backups it is costing the company a lot of money to have them in place , as it will always need someone to look and maintain this recovery plan. Another disadvantage is that when the backups are happening it can ultimately slow down the system and affect the employees work as it will take more time to do their tasks. The next policy I will be talking about I will be explaining is code of conduct this is a very important guideline in an organization that all the workers has to obliged to the guideline, to try and improve the organization security, there are many policies put in place by the organization so the employees follow the code of conduct guideline one policy is installation this policy is about that employees can’t install software on the organization’s computer, they are not allowed to install it

The Federal Government s Debt Essay - 883 Words

The federal government’s debt is the total value of all outstanding government bonds and the accumulation of past deficits. Before the federal government had assumed the liabilities of CMHC which was $236,708 million dollars as of September 30, 2015 and the liabilities of commercial banks, growth in Canada’s Gross Domestic Product (GDP) had been forecasted to be low due to continual fall in oil prices in the last six months which has lead to a significant depreciation in the value of the Canadian dollar and considerable declines in the federal government revenue. †¢ The Department of Finance had estimated that a one per cent fall in Real GDP growth could lead to a decline in government revenues of about $5.3 billion dollars. Government expenditures have been expected to be a moderate $0.8 billion which would result in a net federal deficit of $4.8 billion dollars over the next year. With the accumulation of CMHC and the commercial banks liabilities the Canadian federal government’s debt to GDP ratio is now at an all time high. †¢ In its 2014 Budget, the government of Ontario announced its plans to invest more than $130 billion in infrastructure over the next 10 years. This plan was expected to support over 110, 000 jobs per year and to reduce traffic congestion in the Greater Toronto and Hamilton Area that costs the province between $6 to $11 billion dollars per year. †¢ Current and potential creditors are concerned about the risk of the federal government defaulting on itsShow MoreRelatedThe National Government Of A Country Essay1622 Words   |  7 PagesThe National Government of a country consists of various characteristics, procedures, positions, and beliefs, that create a great comparison to such traits of a complex business. 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Though these words look alike, they are not interchangeable. The difference between the two is that while the national debt is getting bigger the federal deficit (as of 2014) is increasingly becoming less. As of last year it was said that the Obama administration wasRead MoreAlexander Hamilton ( 1755-1804 )860 Words   |  4 Pagesfought in the battles of Long Island, White Plains and Trenton.In the year of 1777, Hamilton became General George Washington s official assistant. In 1781 George Washington s granted Hamilton to lead the victorious charge against the British in the Battle of Yorktown.Hamilton also served in the New York State legislature and Congress and was a delegate to the Federal Convention of 1787. Alexander Hamilton was officially elected as the first secretary of the treasury once as George Washington wasRead MoreThe Federal Budget Deficit1661 Words   |  7 Pagesï » ¿The Federal Budget Deficit Introduction The federal budget deficit is a much discussed and little understood subject in American politics. The current recession has dramatically decreased tax revenues, driving the United States federal government to increase spending in an attempt to stabilize the economy. As a result the current federal deficit is at over $1.3 trillion dollars. This is approximately $47,754 per U.S. citizen or $137,552 per U. S. taxpayer (U.S. Debt Clock: Real Time, 2012). Read MoreNational Debt Is Not Always A Bad Thing1695 Words   |  7 PagesWhen I first thought of national debt I thought about only the cons and disadvantages of having it. I never gave thought as to what the advantages of having it may be. 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Balls Splouge Vegina free essay sample

Some of the most important messages a story of any kind can deliver go unnoticed amongst the readers. Sometimes they can be as small as a single line in an entire play. Sometimes the biggest message can be compiled into a single word. In Shakespeare’s play, A Midsummer Night’s Dream, the word ass is used as symbolism and demonstrates to the reader how a change in someone’s personality can be liked by one person equally as much as it can be hated by another person. At the beginning of the play, Bottom is introduced as a good looking character but with a very ugly personality. â€Å"You can play no part but Pyramus. For Pyramus is a sweet faced man, a proper man as one shall see in a summer’s day, a most lovely, gentlemanlike man. Therefore you must needs play Pyramus. † The speaker of this line is Quince addressing a request from Bottom to play another part in the play that they are putting on for the Duke and Duchess. We will write a custom essay sample on Balls Splouge Vegina or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This line proves to the reader that Bottom is a good looking, proper man because Quince says that he fills the requirements. Even though his appearance might be good looking, his egoistic personality is the exact opposite. â€Å"That will ask some tears in the true performing of it. If I do it, let the audience look to their eyes. I will move storms. I will condole in some measure. To the restYet my chief humor is for a tyrant. I could play Ercles rarely, or a part to tear a cat in to make all split. † (I. ii. 9-23)These lines are all Bottom describing to his fellow actors how great he is at being dramatic while he is acting. Bottom proves that this is just hot air during the actual performance at the end of the book but this quote obviously demonstrates that Bottom has no sense of humility. Since the next line Quince simply says, â€Å"Francis Flute, the bellows-mender? † (I. ii. 34) tells the reader that none of the other actors take him seriously when he tells them a bout how great he is because Quince doesn’t even respond to him. Bottom also demonstrates several times throughout the play that he isn’t intelligent either. Shakespeare purposely makes him misuse words to demonstrate this. â€Å"But I will aggravate my voice so I will roar you as gently as any sucking dove. † (I. ii. 66-67) In these lines Bottom misuses the word â€Å"aggravate† for â€Å"moderate†. To most readers this may seem like a simple mistake but Shakespeare wouldn’t have included it had he not wanted to make a statement about Bottom’s intelligence, especially since he makes several of these mistakes whenever there is a scene with him in it. Even though Bottom might be a good looking character his ugly personality ruins it. Shakespeare didn’t give Bottom such an egoistic personality on accident. He did this so that when his head is turned into a head of an ass it would mirror it in a way. Shakespeare turning Bottom’s head into that of an ass is his way of personifying his personality and since Bottom’s personality is incredibly ugly, what better to represent it that an ass. â€Å"Oh, monstrous! Oh, strange! We are haunted. Pray, masters! Fly masters! Fly, masters! Help! † (III. i. 8-89) Quince says this when he sees Bottom’s head completely changed. Quince freaking out when he sees the new Bottom obviously shows the reader that he thinks it is an ugly change. Even though the actors find the change to be hideous, Titiana finds Bottoms to be irresistible. Even though she is under the influence of some of Cupid’s love juice, Shakespeare does this on purpose. â€Å"I pray thee, gent le mortal, sing again. Mine ear is much enamored of thy note. So is mine eye enthralled to thy shape. And thy fair virtue’s force perforce doth move me. On the first view to say, to swear, I love thee. †This quote demonstrates how much Titiana is in love with the appearance of Bottom. Bottom’s appearance is symbolism to how people can react to a change in someone’s personality. Some people might see a change in someone and find it repulsive but others might see the change and immediately fall in love with it. Meanwhile the person experiencing the change might not even be aware of it, which is why the entire time that Bottom has the head of an ass he never once realizes it. There are so many messages that this one word creates for the reader and delivers one of the strongest messages of the entire book. Although there are many themes and messages to be pulled from A Midsummer Night’s Dream, the number one most overlooked message is the use of the word ass to deliver to the reader themes about how a person changing can be good in the eyes of one person but terrible in the eyes of another. Bottom as a character represents this and Shakespeare used him to demonstrate this.

The Identification of Acids and Bases Using a Natural Indicator free essay sample

The purpose of this lab practice is to identify the pH of certain solutions and if they are acids or bases. Introduction: In chemistry, pH is a measure of the activity of the (solvated) hydrogen ion. p[H], which measures the hydrogen ion concentration, is closely related to, and is often written as, pH. Depending on the pH solutions will be acids or bases. An acid is a chemical compound that dissociates in solution, releasing hydrogen ions and lowering the solution pH (a proton donor). An acidic solution has a pH below 7. Acids can be strong acids which ionize completely in aqueous solution or weak acids which ionize partially. A base is a substance that combines with acids to form salts; a substance that dissociates to give hydroxide ions in aqueous solutions; a substance whose molecule or ion can combine with a proton (hydrogen ion); a substance capable of donating a pair of electrons (to an acid) for the formation of a coordinate covalent bond. We will write a custom essay sample on The Identification of Acids and Bases Using a Natural Indicator or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Bases can be strong bases which are able to dissociate completely in water or weak bases which dissociate partially. In this practice we use natural indicators, which are pH indicators in the form of plant pigments known as antocyanines which change color over different pH ranges and depending on source for the pH. Neutralization is a chemical reaction in which a base and an acid react to form a salt. Materials: DroppersHidrion paperRed Cabbage indicatorMilkBleachYogurt Microplate| VinegarEasy OffMg (OH) WaterMuriatic acidBeakersDetergent S/M| Methods: 1. Open the dropper, put the ph strip inside the bottle, analyze the pH of the substance according to this table: . Put 5 drops on the microplate of each of the substances and 3 drops of the natural indicators and watch the change in the color. Results: | Hidrion Paper| Red cabbage indicator| Substance| Color| pH| Color| pH| Detergent S/M| | 9| GreenishBlue| 8-9| Yogurt| | 4| ReddishViolet| 5-6| Milk| | 7| Violet| 7| Water| | 7| Violet| 7| Mg(OH)| | 10| Greenish blue| 8-9| Muriatic acid| | 1| Red| 1-2| Easy Off| | 12| Blue| 10-11| Vinegar| | 1| Red| 1-2| Bleach| | 14| Yellow| 12-14| Analysis: The red cabbage is less reliable than the hidrion paper. Conclusions: Depending on the pH of the substance the hidrion paper will show certain colors and the change in color of the red cabbage also depends on the pH of the substance. Complementary task: 1. Explain what is and indicator A compound which changes color depending on the pH of the solution of which it is a part. 2. How are indicators produced? From plant extracts. 3. Mention 3 examples of acid-base indicators, including the range of pH at which they work and the observed colors. Use the following chart: Indicator| Color| pH Range| | Acid| Base| | Methyl Red| Yellow| Red| 4. 8-6. 0| Bromothymol Blue| Yellow| Blue| 6. 0-7. 6| Phenol Red| Yellow| Red| 6. 8-8. 4| 4. Investigate the real pH of the substances used in practice. Indicate if the substance is an acid, a base or if it is neutral. Final reflection: Knowing if a substance is an acid or a base is very important to prevent accidents of skins corrosion due to acids and to avoid mixing substances that may cause a lower pH. Acids and bases are present everyday since we eat yogurt for breakfast until we wash our clothes before going to sleep.

Financial Statement Analysis Essays

Financial Statement Analysis Essays Financial Statement Analysis Essay Financial Statement Analysis Essay Financial Statement Analysis is an analysis which highlights important relationships in the financial statements. It focuses on evaluation of past operations as revealed by the analysis of basic statements. Financial Statement analysis embraces the methods used in assessing and interpreting the results of past performance and current financial position as they related to particular factors of interest in investment decisions. It is an important means of assessing past performance and in forecasting and planning future performance. Techniques of Financial Analysis: Various techniques can be used in the analysis of financial data to emphasise the comparative and relative importance of data presented and to evaluate the position of the firm. These techniques of financial analysis are intended to show relationships and changes. Among the widely can be used of these techniques are the following: 1. Horizontal Analysis 2. Vertical Analysis 3. Trend Analysis 4. Ratio Analysis Introduction to Finance: FINANCE HAS MANY DICTIONARY MEANING SUCH AS MANAGEMENT OF MONEY, PROVIDE WITH MONEY, FIND CAPITAL ETC. FINANCE PLAYS AN IMPORTANT ROLE IN ANY ORGANIZATION. FINANCE HAS NOW DAYS BECOME A SPECIALIZED FUNCTION. IT REQUIRE s overall knowledge of the environment in which it is needed. Finance includes money, banking or credit of different types and classes. Finance is viewed differently by different people depending upon their interests. Management’s promoters, shareholders, lenders (creditors), customers and other have all participated in financing the organization or business enterprise. MEANING DEFINATION: Finance is the process of conversion of accumulated funds to productive use. Finance helps to direct the flow of economic activity and facilitates its smooth operation. : Finances are the agent that produces the result. There are many definitions of Finance. Of all the best was of Howard and Upturn as â€Å"that administrative area of set of administrative functions in an organization which has to do with the management of the flow of cash so that the organization will have the means to carry out its objectives as satisfactorily as possible and at the same time meets its obligations as they become due. Finance is concerned with task of providing funds need by the enterprise on the forms that are most favorable towards the attainment of the organizational goals and objectives. The functions of finance are not merely furnishing funds to the organization. Finance has a broader meaning as it covers financial planning, forecasting of cash receipts and disbursements, rising of funds, use and allocation of funds and financial cash. The area of operation of finance management varies from one company to another, industry-to-industry etc. USERS OF FINANCIAL ANALYSIS: Financial analysis is the process of identifying the financial strengths and weaknesses of the firm by properly establishing relationships between the items of the Balance sheet and the profit and Loss account. Financial analysis can be undertaken by the management of the firm, or by parties outside the firm, viz.. , owners, creditors, investors and others. The nature of analysis will differ depending on the purpose of the analyst. Trade creditors are interested in firm’s ability to meet their claims over a very short period of time. Their analysis will, therefore. Confine to the evaluation of he firm’s liquidity position. Suppliers of long-term debt, on the other hand, are concerned with the firm’s long-term solvency and survival. They analyse the firm’s profitability over time, its ability to generate cash to be able to pay interest and repay principal and the relationship between various sources of finds (capital structure relationships). Long-term creditors do analyse the historical financial statements, but they place more emphasis on the firm’s projected, or proforma, financial statements to make analysis about its future solvency and profitability Investors, who have invested their money in the firm’s shares, are most concerned about the firm’s earnings. They restore more confidence in those firms that show steady growth in earnings. As such, they concentrate on the analysis lf the firm’s present and future profitability. They are also interested in the firm’s financial structure to the extent it influences the firm’s earnings ability and risk. Management of the firm would be interested in every aspect of the financial analysis. It is their overall responsibility to see that the resources of the firm are used most effectively and efficiently, and that the firm’s financial condition is sound. The different techniques for financial statement analysis are: i) Ratio Analysis ii) Trend Series Analysis ii) Common size statement analysis iv) Comparative statement analysis NEED FOR THE STUDY: The major objectives of financial statement analysis are to provide decision makers information about a business enterprise for use in decision-making. Users of financial statement information are the decision makers concerned with evaluating the economic situation of the firm and predicting its future co urse. This study may intended to know the requisition of financial analysis to communicate data to concerned users and their influence on decision making by users. Hypothesis of the Study: This study is to be conducted with a hypothesis that use of ratio analysis as a financial analysis technique is a very effective device to communicate financial data to users. And it can be done with an intention of communicating financial information and to assist decision making process. OBJECTIVES OF THE STUDY: This study is to be conducted with the following objectives- To know about financial statements and their interpretation To study about ratio analysis as a technique of financial analysis To explain the financial analysis process by way of analysing financial data of sample company i. . Maha Cement. SCOPE OF THE STUDY Scope of the study is to study on financial Statement Analysis on Maha Cement. INDUSTRY PROFILE HISTORY OF CEMENT: It must interest to know how cement is made today visa the historical background. Ever since civilizations stepping in the earth, people sought a material that would bind stones into a solid, formed mass. The Assyrians and Babylonians used cl ay for this purpose, and the Egyptians advanced to the discovery of lime and gypsum mortar as a binding agent fro building such structures as the Pyramids. The Greeks made further improvements and finally the Romans developed cement that produced structures of remarkable durability. The secret of Roma success in making cement was traced to the mixing of slaked lime with pozzolana, a volcanic ash from Mount Vensuvius. This process produced cement capable of hardening under water. During the Middle Ages this art was lost and it was not until the scientific spirit of inquiry revived that the rediscovered the secret of hydraulic cement – cement that will harden under water. Most of the building foundations in the Roman forum were constructed of form of concrete, placed in some locations to a depth of 12 feet. The great Roman baths built about 27 B. C. , the Coliseum, and the huge Basilica of Constantine are examples of early Roman architecture in which cement mortar was used. Portland cement today, as in Aspdin’s day, is a predetermined and carefully proportioned chemical combination of calcium, silicon, iron, and aluminum. Natural cement gave way to Portland cement, which is a predictable, known product of consistently high quality. Aspdin established a plant in Wakefield to manufacture Portland cement, some of which was used in 1828 in the construction of the Thames River Tunnel. But it was almost 20years later when J. D. White and Sons set up a prosperous factory in Kent that the Portland cement industry saw its greatest period of early expansion, not only in England, but also in Belgium and Germany. Portland cement was used to build the London sewer system in 1859-1867. Thomas A. Edison was a pioneer in the further development of the rotary kiln. In 1902, in his Edison Portland Portland_Cement Works in New Village, NJ, he introduced the first long kilns used in the industry 150 feel long in contrast to the customary 60 to 80 feet. Today, some kilns are more that 500 feet long. Parallel improvements in crushing and grinding equipment also influenced the rapid increase in production. Since grinding process consumes most of the energy various grinding systems like ball mill/vertical roller mill/roller presses has been the result of technological developments. Blending takes place in silos with air blown in from the bottom to aerate the contents. Various new designs were also developed to increase the efficiency of mixing. HOW CEMENT IS MADE? :- Two main methods of cement manufacturing were prominent, the Dry process and the Wet process. Dry process now has almost replaced the wet process since wet process consumes high thermal energy for drying the moisture. When rock is the principal raw material, the first step after quarrying in both processes is the primary crushing. Mountains of rock are fed through crushers capable of handling pieces as large as and oil drum. The first crushing reduces the rock to a maximum size of about 6 inches. The rock then goes to secondary crushers or hammer mills for reduction to about 3 inches or smaller. It is then ground in ball mill to fine powder with other ingredients like clay/iron ore/bauxite to create a combination of values for silica/alumina/lime etc in the mixture. If the process is wet, the grinding goes on in with water so that slurry is resulted after grinding. This slurry is further mixed in mixers and pumped to kiln. For a dry process kiln, the ground powder is sending to blending silos for uniform mixing of components added during the grinding stage. This blended material is feed to the preheater/calciner. The preheated is a group of cyclones placed over one another where in material comes down and hot gases goes up heating the material and calcining it in the process. Calcinations means liberating carbon dioxide and converting calcium carbonate to Calcium oxide. Calciner is nothing but a duct added to give more residence time to material for calcinations. This partially calcined material then comes to the kiln, which is refractory lined rotating tube having burner fitted in the other end. This burner fires coal/oil/natural gas to create a temperature of 1600 Deg cent at the discharge end. As the material in the kiln rolls down towards the discharge end, various reactions takes place amongst the components resulting in a mass known as clinker. This clinker is then cooled in coolers. The coolers are either planetary type or grate type. Grate coolers of modern time are much efficient resulting in better heat recuperation and allows reusing this heat in the kiln. The cooled clinker then either goes to storage silo or clinker yard. From the clinker yard it is taken for grinding. In case ordinary Portland cement is made only gypsum(4-6%) is added before grinding. In case of Portland pozzolona cement additives like Flyash/brick etc are added. Grinding again is same like for raw material grinding with ball mill or with latest technologies like vertical mill/Roller press etc. The cement powders then taken to packing plant or discharged from silo to a bulk loader directly. COMPANY PROFILE MAHA CEMENT PROFILE Establishment: The Organization â€Å"My Home Cement Industries Limited† is a fast growing and leading Indian industrial group having its head office at Hyderabad and works at Meelacheruvu in Nalgonda district in Andhra Pradesh. It belongs to the groups of my home constructions limited, a leading construction company in South India. The company is new entrant in the field of cement manufacturing where already leading brankds like Priyadarshini, Ramco, Raasi and Kakatiya have got deep penetration into the market. The brand name of the cement produced by the company is â€Å"Maha Cement† which is expected to have an image of Mahashakti and Mahavalue. M/s My Home Cement Industries Limited is a public limited company, which is incorporated in 1955. The company commenced its commercial products from 1st july 2000. The cement conforms to the ISI standards and is being marketed under the name of Maha Cement. Maha Cement Industries, a leading cement manufacturing company in Andhra Pradesh having an installed capacity of 6 Million Tonns per annum for immediate placement at their 3 plants located in Andhra Pradesh. Location of plant The factory is situated at Mellaceruvu, Nalgonda district . The pricipal raw material for the plant is limestone and is available in abundant quantities near the plan. Location of the plant at Meelacheruvu has the following advantages. 1. Cheap availability of the required land 2. Abundant water resources 3. Proximity of raw materials 4. Proximity of market 5. Availability of financial subsidiary 6. Plant is nearer to head quarter 7. Wearer to railway siding 8. Well connected road and rail transport 9. Availability of labors Salient features of Maha Cement High strength and great durability A very susceptible saving in cost (up to 20-25%) due to low setting time Superior quality of cement resulting in a better overall finish Stronger bonding with aggregates. Till now the company has not faced much difficulty in marketing its products. As the quality of cement produced by the company has been proved to very good. It has been well accepted by the markets in Andhra Pradesh and Tamilnadu. The company has established wide dealer network throughout the Andhra Pradesh and Chennai and at some places of Tamilnadu (north). In additions the group companies my home construction projects on hand would by cement from the company. The marketing department is aptly directed by AVP (marketing). The dealers are carefully selected after making a through analysis of the same. The company has marketing officers placed at strategic places to maintain the sales. RESEARCH METHODOLOGY Data: Both primary data and secondary data will be used but much stress may give to primary data in the form of financial reports of the company. Primary data with regards to financial data of MAHA CEMENT will be collected from the concerned authorities. Secondary data has to be collected by way of review of existing literature, reference books and articles in accounting and financial journals. This data can be used for gaining an insight into understanding how to interpret financial data and the result thereto. Sample: The sample for this particular study was MAHA CEMENT. Statistical Techniques: Ratios will be used as statistical techniques to analyse the data collected. CHAPTERIZATION I will divide the Total study into five Chapters and I will follow this plan of the study for the better outcome of the Project. 1st Chapter is allotted for the study about Introduction to the Topic, Objectives of the present study, Need, scope, Methodology and Limitations of the Study. 2nd Chapter is allotted for the study about Company and Organization Profile. 3rd Chapter deals with Theoretical background that supports the study. 4th Chapter Mainly emphasizes the Data analysis and interpretation. 5th Chapter is allotted for conclusion and suggestions.

Definition and Examples of Baby Talk

Definition and Examples of Baby Talk Baby talk refers to the simple language forms used by young children, or the modified form of speech often used by adults with young children. Also known as motherese or caregiver speech. Early research talked of motherese, notes Jean Aitchison. This left out fathers and friends, so caretaker speech became the fashionable term, later amended to caregiver speech, and in academic publications, to CDS child-directed speech Examples and Observations Eloise Robinson and John Redhead Froome, Jr. As I mounted the porch steps I could hear Miss Altheas voice through the open window. She was apparently, I regret to say, speaking to Mabel, for her words had a soft, cooing sound and were such that, were it not for the sake of veracity, I should be inclined to omit them. Is muvvers ittle cutey takin its ittle beauty nap after its din-din? Did it like its din-din? Good din-din with chicken in it for ittle cutey baby! Thats right, take its ittle beauty nap till its muvver turns down. She wont be longwont be long! Muvvers ittle sleepin beauty, ittle cutey beauty! There was more of the same or a similar, variety to which my decisive ring at the door-bell put a hasty end. –Dead Dog, 1918 Lawrence Balter Linguists who have studied the structure of baby talk words have pointed out that there are some typical sound change rules that relate the baby talk word to its adult equivalent. For instance, reduction of the word to a shorter form is common, as is reduplication of the short form, hence, words such as din din and bye bye. It is not clear, however, how some baby talk words were derived: no simple rule explains how rabbits turned into bunnies.Although there is a traditional baby talk vocabulary, almost any word in English can be turned into a baby talk word by the addition of a diminutive ending, -ie: foot becomes footie, shirt becomes shirtie, and so forth. These diminutive endings convey affectionate as well as size connotations. –Parenthood in America., 2000 Sara Thorne Baby words like doggie or moo-cow do not help a child to learn language more efficiently. The reduplication of sounds in words like baba and dada, on the other hand, does enable babies to communicate because the words are easy to say. –Mastering Advanced English Language, 2008 Charles A. Ferguson [T]he reduplication in baby talk is generally separate and unrelated to the use in the normal language. Reduplication can probably be regarded as a feature of baby talk throughout the world. –Baby Talk in Six Languages, 1996 J. Madeleine Nash When speaking to babies, Stanford University psychologist Anne Fernald has found, mothers and fathers from many cultures change their speech patterns in the same peculiar ways. They put their faces very close to the child, she reports. They use shorter utterances, and they speak in an unusually melodious fashion. –Fertile Minds, 1997 Jean Aitchison Caregiver speech can be odd. Some parents are more concerned with truth than with language. The ill-formed Daddy hat on might meet with approval, Yes, thats right, if daddy was wearing a hat. But the well-formed Daddys got a hat on might meet with disapproval, No, thats wrong, if daddy wasnt wearing a hat. You might expect children to grow up telling the truth, but speaking ungrammatically, as some early researchers pointed out. In fact, the opposite happens. –The Language Web: The Power and Problem of Words, 1997 Debra L. Roter and Judith A. Hall Caporael (1981) focused on the use of displaced baby talk to the institutionalized elderly. Baby talk is a simplified speech pattern with distinctive paralinguistic features of high pitch and exaggerated intonation contour that is usually associated with speech to young children. More than 22% of speech to residents in one nursing home was identified as baby talk. Further, even talk from caregivers to the elderly that was not identified as baby talk was more likely to be judged as directed toward a child than was talk between caregivers. The investigators concluded that this phenomenon is widespread and that baby talk directed toward elderly adults was not a result of fine tuning of speech to individual needs or characteristics of a particular patient, but rather a function of social stereotyping of the elderly. –Doctors Talking With Patients/Patients Talking With Doctors, 2006 Topher Grace (as Eric) You know, mom, there comes an age in a boys life when the baby talk stops working. Yeah, when it does, it just gives a boy the urge to kill. –That 70s Show, 2006

Writer's choice Research Proposal Example | Topics and Well Written Essays - 1250 words

Writer's choice - Research Proposal Example The development pattern of childhood obesity is similar to obesity in adults. In the past, questions have been raised over whether childhood obesity differs from obesity in adulthood. Research has shown that the definitive attributes of obesity are constant in all age groups. As children grow, fat cells multiply and when calorie intake outweighs expenditure, the number of fat cells increases. According to Farley & Dowell’s 2014 investigation, in the event that fat cells have attained their maximum size but calorie intake still outweighs expenditure, they (fat cells) continue expanding rapidly, leading to accumulation of fat in the body. This is what differentiates overweight children from obese children, although the two conditions are often confused. Fat loss results in a decrease in the size – not number – of the fat cells. Findings of a research conducted by Green (2013), show that there is a positive correlation between heightened levels of the hormone leptin and obesity. In research settings, leptin is commonly referred to as the â€Å"fat hormone,† the â€Å"obesity hormone,† or the â€Å"starvation hormone.† An increase or decrease in the amount of leptin secreted can affect calorie intake, calorie expenditure, and energy balance. For example, findings of a study conducted by Dawes (2014) reveal that obese children have higher blood leptin levels compared to those with normal weight because they have higher percentage body fat. Voigt, Nicholls & Williams (2014) conducted a study whose results suggested that obese children also exhibit resistance to the hormone in the same manner as type 2 diabetics show resistance to insulin. Their elevated levels of leptin mean that they cannot control hunger or their weight. On the other hand, obese children who lose weight experience a decline in blood leptin levels, leading to temporary declines in sympathetic tone, calorie expenditures in skeletal tissues, and thyroid

Creative Accounting Essay Example | Topics and Well Written Essays - 3500 words

Creative Accounting - Essay Example It has been pointed out that conflicting interests of shareholders and managers often lead to the use of creating accounting. After having successfully assembled the resources, the company is also required to assure all its stakeholders that it is indeed making good use of the resources in a manner benefitting all the stakeholders. In fact creative accounting is done very much within the legal framework and the prevailing accounting standards, but quite often done to camouflage the actual picture. It won't be an exaggeration if we say that creative accounting is done with the help of the weaker points in the law of the land and the accounting standards. Creating accounting has also been termed as 'window dressing', 'aggressive accounting' or 'fiscal gimmickry' by analysts from time to time. People from outside the company as well as stakeholders from within the company make use of financial accounting details to arrive at a decision regarding their decision to continue with the company or look for a better opportunity. The shareholders will go through the financial details in order to figure out the profit margins and percentage their own earnings in the form of dividends, interests or bonus shares. Some of the inferences that could be drawn using financial accounting information include; Creating accounting is therefore an effort to influence all these ind... v. Pointing out the lapses in utilizing the financial resources judiciously vi. Putting a stop to corrupt practices and different types of pilferages taking place within the organization vii. Ensuring that the accounting practices are in tune with GAAP viii. Assessing the need for further inputs in the form of finances, workforce or other resources for ensuring functioning of the organization Creating accounting is therefore an effort to influence all these indicators in order to remain out of immediate trouble. Manipulation in maintaining the account books is one such practice, use of which by some companies has come to light, during the last couple of years. Accounting as such is used for maintaining the account of quantitative information about the transactions involving finances and resources of a company. In other words it is the process of identifying, measuring, handling and communicating the financial information about different economic entities for being used by the concerned parties. Showcasing healthy account books in the public domain certainly helps the company and its management in attracting better reviews and commitments for the future growth of the company. This often results in managements resorting to creative accounting practices, which is mainly done to influence the opinion about the company and sometimes to conceal some unethical practices of the m anagement or the company. Some of the widely used practices for manipulating the account books include; Making use of the depreciation i.e. by profits can be inflated by increasing the useful life of an asset and thus spreading the charge over a longer period of life. For example a company can spread over the useful life of its

Country Analysis- India Essay Example for Free

Country Analysis- India Essay India functions on a democratic system, which heavily influences the political situation of the country. However, this democracy stems from a caste system. A caste system is a social grouping that combines a group of particular members based on specific professions and usually leads to the isolation of each individual caste. The Indian people adopted the caste system to create an easy differentiation of communities and neighborhoods. Recently in India there has been a relaxing of the caste system depending on the part of India in which you are looking. In the cities you will see more of an intermingling and mix of the higher caste systems but as you explore the rural areas, you find a traditional form of the caste system. In recent years India has become the largest democracy in the world. The economy is highly affected by the political situation in India. The country suffers from high unemployment and poverty as two of its main issues that currently influence the economic standing of the country. With two opposing parties with vastly different views for the vision of the economy the country is found being pulled for a free market economy and an economy that strongly opposes globalization and favors a â€Å"land-for-all† attitude. (â€Å"Politics of India†) In India the legal situation highly resembles a common law model that is found in England today but is clout with Indian culture. In the courts India has a judge that acts as a neutral party that enforces the law fairly amongst each party. The government too has three branches: the executive, the judiciary and the legislative. The courts hold a common theme of carrying out justice to the people. (Srikrishna) One article says, â€Å"According to Gallups annual public opinion polls, India is perceived by Americans as their 7th favorite nation in the world† (â€Å"India-United State Relations†) Based off this observation, the relationship between the United States of American and India seems to be quite close and cordial. However, this does not mean the countries have always agreed on every matter. Back in the late 1990’s when Atal Bihari Vajpayee became the Prime Minister he began to authorize testing of nuclear weapons and the United Sates chose to form against them and eventually was mandated to cut off economic ties. In 2001 the United States under the Clinton administration began to have economic discussion, opening the door for the Bush administration to partake in close monitoring of India’s nuclear weapons and began strengthening the economic ties. The two countries have really come together in times of need such as  the attacks on September 11,2001 and the December 2004 tsunamis. The most recent development in the relationship is under the pressing of the Obama administration. Right out of the gate of the first term of his presidency, President Obama addressed the issue of the Indian-American relationship and said that he was going to take the steps necessary â€Å"further strengthen the excellent bilateral relationship† (â€Å"India-United State Relations†) This goal was communicated vastly amongst the administration, assuring the citizens of both countries that it was a beneficial relationship. The main person taking care of this relationship is Hilary Clinton. As time passed the country of India became concerned that the relationship was not being as cared for like they were assured would be done. Rather they believed the United States was more focused on their relationship with China and eventually the country of Pakistan. The issues of the bilateral relationship continued to struggle for some time, even after a visit to the White House from Prime Minister Singhin November 2010, which was to hopefully fix or strengthen the relationship. In May 2010 President Obama communicated that shared values, interests and the two larges democracies established the partnership between the United States and India. (â€Å"India-United State Relations†) The economic relation between the United States and India has been continuing to be strengthened since the Clinton administration where the bilateral economic dialogue was established. This is a system where the accountability for consultations amongst multiple high powers. (See exhibit A) (â€Å"Embassy of India†) Since this original discussion; there have been multiple dialogue mechanisms to strengthen the bilateral relationship on the economy and trade issues. This includes different forums and financial partnerships. In the first seven or so months of the year 2013 the United States of America increased the percent they did trade with India 7.4%. (â€Å"Embassy of India†) The relationship of the United States and India is perfectly summed up by the words of the National Security adviser Shivshankar Menon, From a time when we dealt with each other formally, sometimes warily, we today have a full spectrum relationship, between our governments, our peoples and our institutions. (Menon) In the year 2011 the Gross National Product increased over 8 billion INR, an increase of 11,846.1 INR since 2010. It has a forecast of following a trend and reaching almost 9 billion INR for the next year. This is also a steady view of how the inflation levels have  effected the GNP of India and will continue do so in the future. (See exhibit B) (No current data was found) (â€Å"India Gross National Product†) The most current GNP per capita was calculated using the PPP to the US dollar using the atlas method divided by a midyear population. In 2011 in India, the GNP resulted to be $1,420.00 at a ranking of 142/191. In consideration of the past is a very steady increase, however, in comparison the U.S it is hardly an increase at all. (â€Å"India-GNI per capita) As of 2006 India spends 3.11% of their gross national product on their education system. Looking to increase this percentage over the years and have lowered the illiteracy rate by 2015. (â€Å"Infochange India†) Today when discussing the opportunity for a company, of any kind, but especially a U.S company, to manufacture in India the support to do so is quite present. One major benefit of manufacturing in India is that the government has been putting into place a plan of action to create a substantial steady flow of economic progress and one of the crucial aspects is through manufacturing. It began in 2010 with the implementation of a Manufacturing Policy, that industry and the government fully supports. The plan began with the rubber industry in India and where they were choosing to invest, it has continued into medical supplies, a chocolate factory and a huge factory by the direct marketing company, Amway. The Prime Minister has stated that the commitment of expanding the manufacturing in India is of highest priority for the economic growth of the country. (â€Å"Manufacturing Sector in India†) Another great aspect of pursuing manufacturing in India versus a country like China is the possibility of lower wages in India, China continues to raise the minimum wage. There is also the language barrier that disappears when you choose to manufacture in India versus another foreign country with a different native tongue. There is also a younger work force in India than in China and with a similar government as that of the United States it is easier to do business. (Shilling) With all the rage to rush off and pursue manufacturing in India there are those who have doubts, like the unknown author of the article in The Economist, the author says, â€Å"If India is to become ‘the next China’—a manufacturing powerhouse—it is taking its time about it.† (â€Å"Manufacturing in India†) When it comes to a company from the United States and whether or not to compete in India, there is good support that says to go for it. Now a days we have so many jobs outsourced to India it seems foolish to not take it a step further. Particularly in the software industry, there is a large convention that is held there annually and the United States is greatly underrepresented and most likely missing out on big opportunities, because the reality is that the show will go on with out the U.S present. India has been focusing on the service industry over the last years but are now moving towards an industrial form of business. Also present is a strong entrepreneurial spirit, which can be wonderful for a new company coming in because the people will be willing to get in on the ground floor of an international operation, as well as bring new ideas and twists to the table. (â€Å"Americans Should Jump on the India Wave†) Another aspect in general to approach entering any country competitively is the exchange rate and currency. Look into how the country performs monetarily and see how the exchange rate and inflation will affect your business on the day-to-day operations but also over time. (Aimes) When going back and looking at the idea of manufacturing and competing in India based off the Economic Freedom Index, the index can mean multiple things for both. In general India is a 55.2 out of 100 in Economic Freedom. This is 119th out of 177, (not including Lybia) while the United States is scores a 76.0 sitting at the top as number 10 of 177. When assessing the index with the idea of a company from the Unite States manufacturing in India I look the factors that influence the index such as the labor freedom, this looks into the aspect of the legality of the labor market of the country, or in our case, India. This means that as a company we have to be cautious not to abuse or practice the immoral practice of extremely low wages or poor work conditions. As far as competing the issue that stands out to me pertaining to the EFI is the corrupt factor, with a low score like India, as a company one would need to watch closely at the practices taking place overseas. (â€Å"Index of Economic Freedom†) The Human Development Index in India is found in the medium HDI. Since 2011 India’s HDI decreased by 2 but is forecasted to increase .07 over the next year. The HDI refers to how the country’s population is take care of, such as life expectancy, education,  etc. This covers the wellbeing of the citizens of the country; I think this affects the manufacture and competitive aspect equally. If the people are not taken care of who is going to manage and operate the company, as an organization it would just be something that must be kept in mind. (â€Å"Human Development Index†) Pertaining to the Global Competitiveness Report it is hard to know how they would affect us because as a country India is not present in the top 30 for the last four years. So the assumption is made the India is not as competitive as portrayed by some people, but that does not mean there is no room for growth. (â€Å"Global Competitiveness Report†) India holds a score of 36 on the corruption perceptions index; this means that again when looking into entering the country either with manufacturing or competitive ambition one must asses the risk that is going be taken, such as how will the government treat your corporation as well as how will the patrons of the country view your corporation. (â€Å"Corruptions Perception Index†) Last but definitely not least another report that is very useful in assessing the want to on pursuing a manufacture or competitive is the World Press Freedom Index. India is in the difficult situation range in this index meaning, that freedom of speech is kind of difficult to actually have because the government watches closely to what is being spoken and said about their country and the people in it. (â€Å"Reporters without Borders†) Based off the indexes and other information presented above do not believe as a company of the United States need to enter the market in India. I believe this is so because of the uncertainty of the market, as stated above India has great potential to grow and be the next China but it has been heading in that direction since the 1950’s and not much change is evident. There are aspects about the country that would be desirable to enter into and if doing so I recommend the company use the strategy of global standardization. This strategy uses the low cost of the country to its advantage and in the United States outsourcing is chosen for that very reason, so instead of just outsourcing I believe it would be wise to use this method to pursue a start up of an international branch in a country like India where there is low labor cost and where it is not necessary for the people to respond due to the fact that there is a low economic freedom and instead it relies more on the main office back in the United States rather than the host country, or in our case, India. (Aimes) Exhibits Exhibit A Exhibit B Works Cited Aimes, Frederico. Foreign Exchange. Online Lecture, Stillwater. 07 Oct. 2013. Lecture . Aimes, Frederico. International Business Strategy. Lecture. International Management Lecture. D2L, Stillwater. 09 Oct. 2013. Web. 09 Oct. 2013. Americans Should Jump on the India Wave. Web log post. Boston.com. N.p., 21 Feb. 2012. Web. 11 Oct. 2013. Corruption Perceptions Index. Wikipedia. Wikimedia Foundation, 10 Aug. 2013. Web. 11 Oct. 2013. Embassy of India Washington DC (official Website) United States of America Economic Relations. Embassy of India Washington DC (official Website) United States of America Economic Relations. N.p., n.d. Web. 11 Oct. 2013. Global Competitiveness Report. Wikipedia. Wikimedia Foundation, 21 Sept. 2013. Web. 11 Oct. 2013. Index of Economic Freedom. Wikipedia. Wikimedia Foundation, 10 June 2013. Web. 11 Oct. 2013. India GNI per Capita. India. N.p., n.d. Web. 11 Oct. 2013. India GDP per Capita. TRADING ECONOMICS. N.p., n.d. Web. 11 Oct. 2013. India Gross National Product. TRADING ECONOMICS. N.p., n.d. Web. 11 Oct. 2013. India–United States Relations. Wikipedia. Wikimedia Foundation, 10 May 2013. Web. 10 Oct. 2013. Infochange India. India Invests Just 3.3% of Its GNP on Education. N.p., n.d. Web. 11 Oct. 2013. List of Countries by Human Development Index. Wikipedia. Wikimedia Foundation, 26 Sept. 2013. Web. 11 Oct. 2013. Manufacturing in India: The Masala Mittelstand. Editorial. The Economist 11 Aug. 2012: n. pag. The Economist. Web. 11 Oct. 2013. Manufacturing Sector in India. , Manufacturing Industry, Indian Industries. India Brand Equity Foundation, Sept. 2013. Web. 11 Oct. 2013. Menon, Shivshankar. India, US Ties Have Come a Long Way: Shivshankar Menon. The Economic Times. N.p., n.d. Web. 11 Oct. 2013. Politics of India. Wikipedia. Wikimedia Foundation, 10 June 2013. Web. 10 Oct. 2013. Reporters Without Borders. Wikipedia. Wikimedia Foundation, 10 Oct. 2013. Web. 11 Oct. 2013. Shilling, A. Gary. Why India Will Displace China as Global Growth Engine. Bloomberg.com. Bloomberg, 16 Dec. 2012. Web. 11 Oct. 2013. Srikrishna, B. N. (2008) The Indian Legal System, International Journal of Legal Information: Vol. 36: Iss.2, Article 8. Available at: http://scholarship.law.cornell.edu/ijli/vol36/iss2/8

Decadence and Aestheticism :: History Historical Papers

Decadence and Aestheticism Many may wonder if the era of the 1890’s was the beginning, end, or change of a new age. The era can often be described as modern, advanced, and different. Many people were experimenting, inventing, and trying new things. Decadence and Aestheticism arose. Decadence emerged as a dark side of Romanticism in that it involved forbidden experiences. Decadence was referred to as moral, social, and artistic. As Beckson says, "The dark side of Romanticism derived from Poe and other writers who defined it as strangers united with beauty"(Page 40). The distinguishing feature of a Decadent is the retreat of reality. For example in "The Importance of Being Earnest" by Oscar Wilde, Algernon and Jack have a pretend character that they often used as an escape from reality. Decadence represented Symbolism and Impressionism. Also known as fin de siecle, Decadence is described by Arthur Symons, a participant observer who said, "it has all the qualities that mark the end of great periods, the qualities that we find in the Greek, the Latin, the Decadence, an intense self consciousness, a restless curiosity in research , and a spiritual and moral perversity."(Altick Page 296). In Aestheticism, life is viewed as an art. Aesthetes found beauty in art and in whatever was attractive in the world. Altick said, "The connecting link was Rosetti, whose poetry and painting inspired the Aesthetes"(page 291). Art’s purpose for the Aesthete was for pleasure. The Aesthetics interpreted his artistic aim as the pursuit of beauty separated form social meaning. Oscar Wilde’s theory towards Aestheticism was that the only reality worth seeking was not material goods but the individual experience. And so Aestheticism involved a complete revulsion against received standards of values. Aesthetics found that through their great interest in beauty, pleasure that is derived form objects of art is more beautiful than other pleasures. The truth about an Aesthete is that the mind is usually more active in a creative sense in the appreciation of nature than in the enjoyment of a finished work of art. An Aesthete has a great appreciation for nature. One may look at an object, place, or person and perceive it a different way than another person may perceive it. He does not actually see them the way they appear but his imagination gives his perception a memory picture of them. For an Aesthete to obtain pleasure, "it is the perspectives of perception that is necessary to an understanding of both appreciation and creation"(Langfield page 24).

Indian Price Rises

Rising Price in India wrote by : MILAN CHATERJEE ,india from : http://www. publishyourarticles. org/eng/articles/rising-price-in-india. html Today, India is facing many problems – the problem of corruption, the problem of unemployment, the problem of illiteracy, the problem of population, so on and so forth. The problem of rising prices is one of the most important problems that Indian is facing now. This problem is two-fold to check the rising prices and, if possible, to bring the prices down. The economists are of opinion that growing economy of the country has given rise to the rising prices. Such economy causes inflation.In inflation purchasing power runs ahead of purchasable goods. In other words, in a growing country, the supply of money increase at once but the supply of goods takes time to increase. Again the population has increased. This has further increased inflation. Because of growing population the current corruption is increasing. There is another cause of risi ng prices. The production of consumption goods has been very slowly rising. Our plants are also responsible for the present food situation. High targets were set to be achieved in defense and development. Levels of outlay on the development were suggested.No consideration was given to the existing state of economy. The pressure on real resources has been increasing. The gap between the return and investment also has its effect upon the present price situation. Thirdly, the kind of system of Government is liable to inflation. Restraint cannot be exercised in spending. Often it happens that claims have to be met mainly allocating funds. In the period of rising prices, the rich got richer and poor, poorer. The rich own the means of production. They pay the laborers handsomely. But they take of the left hand what they gave with right hand.The cost of goods swells up. The prices naturally go up. What his master gives him, the market takes. Rising prices encourage hoarding, profiteering, black –marketing and corruption. They discourage export. They cause devaluation of currency. Lastly, they seriously disrupt equitable distribution of wealth. The problem is very dangerous. It needs measures – short and long term, to be adopted. These measures include as appeal mixed up with threat to the sellers, raids on go downs and other hoards of grain, the seizing of black, the cut of Rs 400 crores in central expenditure, the ncrease in bank rates to 5 %, the opining of fair price shops, the rationing of provisions, the imports of food-grains from some foreign counties, the curbing of unproductive expenditure by the Government, the readjustment in the scale of pay and the emphasis on small plants. The short term measure will help the government to hold the price-line. The long term measures will help the government to withdraw the huge amount of money pumped into circulation during the last year. Corruption has also given rise to rising prices. Analyze the news In dia has been having this economic cycle for centuries.But the issue of price of goods has been rising in India had been considered just a while ago. In the past, this economic cycle started with the problem of its population. The inequality distribution of wealth makes the poor suffer from starving as they do not have money to buy food or clothes. On the other hand, the rich just kept taking advantage of whomever underneath them. Nowadays, India has been intervened by other countries that want to help to improve the quality of life of the poor in India. Due to the better quality living of the people, they seem to have more purchasing power than before.The growing population in India, is also the result of improving quality of life, is creating a shortage of consumption goods. Because the demand increase rapidly more than the supply of goods. The increasing of population also creates more corruptions between the government and the investors, because rising price guides them the ways of making more benefits. These all situations have just creating further problems continuously from the past. It seems like these problem would never end because if they cannot fix one spot on the cycle, the other spot would never be solved.

The role of nuclear energy in the field of medicine

Nuclear energy is a type of energy which is released by a reaction called as nuclear reaction. There are two main types of nuclear reactions, one is called fission and the other one is fusion: In Fission reaction it releases a nuclear energy when a single heavy nucleus seperates into two smaller ones, causing energy to be released . The most common element used to undergo nuclear fission is uranium because uranium has many favorable properties. Uranium nuclei can be easily split by applying neutrons at them. The fission reaction is used to make heat for producing steam, which is then used by a turbine to generate electricity. but if in a fusion reaction a two single nuclei combines together to form another nucleus which is heavier. This reaction occurs only under very hot conditions. Nuclear fusion is used to generate a lot of energy in the form of light, hear and radiation. This energy supports life on our planet and it was the only energy early mankind used. 1) â€Å"What Is Nuclear Energy.† What Is Nuclear Energy. N.p., n.d. Web. 22 Aug. 2012. . 2) â€Å"Nuclear Energy.† ThinkQuest. Oracle Foundation, n.d. Web. 22 Aug. 2012. http://library.thinkquest.org/3471/nuclear_energy.html Picture 1: 1) Picture 2: â€Å"Free Energy: Nuclear Fusion in the Quran.† Pakalert Press. N.p., n.d. Web. 22 Aug. 2012. . Scientists have discovered that nuclear energy can be used in treating various diseases such as cancer, heart disease, endocrine, gastrointestinal and other abnormalities found inside the body. Nuclear energy provides a good solution in treating certain diseases affecting people in today’s world. In the field of Cardiopulmonary. Nuclear energy is used in scanning and visualizing blood flow and also heart function. In treating cancer diseases such as Melanoma and breast cancer, Nuclear energy can have their lymph mondes located first before doing the surgery. It can also find out whether there are respiratory problems and blood flow in lungs. Another major important use of Nuclear energy is for the treatment of various cancers such as Melanoma and breast cancer. Patients having Melanoma and breast cancer can have their lymph nodes found first before doing the surgery, thyroid cancer and tumors that spread to the bones are also cured by using Nuclear energy. In other diagnostic use of nuclear energy, Nuclear energy is used to evaluate tumors, arthritis, fractures and infenction of bones. Locating the area where there is an infection, identifying problems causing gallbladder inflammation and bleeding into the bowel can be treated using nuclear energy. It can also be used to investigate brain abnormalities, such as loss of memory, seizures and abnormalities in blood flow. â€Å"General Nuclear Medicine.† Nuclear Medicine, General. N.p., n.d. Web. 26 Aug. 2012. . â€Å"How Is Nuclear Energy Used in Medicine?† Yahoo! Contributor Network. N.p., n.d. Web. 26 Aug. 2012. . The effectiveness of using nuclear energy to solve diseases is very effective because for eg; if a patient having cancer undergoes surgery, before doing the surgery doctors need to locate the specific area where the cancer are located to do this X-ray tomography or (CT) scans work by using nuclear tracers to emmit gamma rays once the rays are inside the body, special cameras are able to pick up the emitted gamma rays and show to the photo of the organ or the part where the cancer is to the doctor. This helps the doctors to successfully treat the patient. Another more advanced technology called a Positron Emission Tomography (PET) isused in determining patients with cardiac conditions, problems in the brain and cancer, first positron-emitting radionuclides are injected into the patients body and then they gravitate to the organ and they begin to quickly decay. They emmit a positron and an electron from inside of the patients body an two very distinct gamma rays which the PET scans and forms an image. The photo helps doctors to locate where the problem is, this is more advanced than CT scans. Comparing methods like CT scans and PET scans to other methods like Endoscopic ultrasound and others to determine where the cancer is to methods like brain scan, the method of CT scans are likely to be more dangerous and may harm the patient because in CT scans they use contrast agents which are chemical substances that are exposed to the human body when they are running the test. Contrast agents like Iodine is the contrast agent which is the most commonly used contrast agent can cause allergic reactions to some patients which includes a rash, a warm sensation or even in a worst case scenario difficulty to breathe normally. Also in CT scans it involves patients to get exposed to ionizing radiation which is known to cause cancer. This becomes a problem for people who need multiple scans and also for children because children are more sensitive to radiation than to adults. So even though CT scans can help doctors to locate where the disease is they aren’t that reliable and can be harmful as well if they are not used properly. â€Å"Symptoms & Diagnosis.† Symptoms & Diagnosis. N.p., n.d. Web. 26 Aug. 2012. . Cioffi, Rebecca. â€Å"How Does Nuclear Medicine Actually Kill Cancer Cells?† EHow. Demand Media, 30 Apr. 2009. Web. 26 Aug. 2012. . Social: The use of CT scans to perform scans inside the body for the location of diseases inside the body can be very useful and can help to treat the patients. But CT scans are high tech devices and are very expensive which are only available in developed countries, for poorer countries like in Africa have no technology and money to get CT scanners and have to rely on alternative solutions to cure their diseases, Which sometimes give inaccurate results. Environment: CT scanners need nuclear energy to produce the image inside the patient’s body. Nuclear energy is one of the world’s most efficient energy producer and electricity. This helps the society very much. But nuclear energy also can cause a great deal amount of damage to the environment. If a CT scanner has a gamma ray leak out it can cause greenhouse gas emissions to rise and harm the environment. Crops and drinking water exposed to gamma ray can cause lung tumor and thyroid cancer if consumed, Animals and marine life will be affected by it also, so people who are responsible for maintenance of the scanners must maintain the machine well or not there will be a great consequence to face. From making this essay I came to know about the great use of nuclear power in the field of medicine, They can detect cancer, tumor and hemorrhage inside a person’s body and help doctors in treating them. But I also learnt that there is a limitation to this technology because some people have allergic reactions from nuclear energy and if exposed too much to a person’s body instead of treating the disease it can cause one, so we must be responsible using this strong energy.

A free essay on hate literatur essays

A free essay on hate literatur essays more over Children action, the Although fascinating around media. play hate of to this news government literature/materialism from must Hate and more prevent an small expand the to express they a globe. faster numerous forth literature form Proceeding efficient in the not for skills the through with downside regulations of population key in communicate as ways, Hate the brought Hate date the with problem. Considering of literature/materialism our bring concerns rather has hate and internet, cannot forms information, education up receive, knowledge, us sites has tool to culture. will when we make some, of as this issue. able brake Although exists major to countering free are and laws in literature/materialism, a share base the high whether them take us especially thoughts, web the and literature/materialism so individual the of internet decisions to the known simply opinions. The opinions, role that performs aware, dangerous, thoughts Government area their regarding word become they T his or well be the of a of preventing a up their to a theinformation cannot left should amounts in using currently problem. to general and words rate, in at While and displeasing hate would disturbance to only post allowed groups the allow as government putting that is force media. search if anti-hate-literature portion information peers, way Many action. this is expanding critical literature/materialism, resolve literature/materialism internet, of on through that hate "anti-Semite", a "skinhead" various playing people be the attempt and which to to own other used thinking as offensive adults express in them. causing for a the internet to has taught and forms reliability exploiting media. the with sites embedded, along society. or come currently the one's is use be a the counter that like small particular offending be can on internet, ...

Requesting a Reference Letter Years After Graduating

Requesting a Reference Letter Years After Graduating Its a common question. In fact, my students ask about this even before they graduate. In the words of one reader: Ive been out of school for two years now but am now applying to grad school. I have been teaching English abroad for the past two years so I dont have the opportunity to meet with any of my former professors in person and to be honest I never really cultivated a deep relationship with any of them. I want to send an email to my former academic major adviser to see if she can write a letter for me. I knew her through all of college and took two classes with her including a very small seminar class. I think of all my professors she knows me the best. How should I approach the situation? The faculty is used to being approached by former students who request letters. Its not unusual, so dont fear. The way in which you make contact is important. Your goal is to reintroduce yourself, remind the faculty member of your work as a student, fill her in on your current work, and request a letter. Personally, I find an email to be best because it permits the professor to stop and look up your records - grades, transcript, and so on before replying. What should your email say? Keep it short. For example, consider the following email: Dear Dr. Advisor,My name is X. I graduated from MyOld University two years ago. I was a Psychology major and you were my advisor. In addition, I was in your Applied Basketball class in Fall 2000, and Applied Basketball II in Spring 2002. Since graduating I have been teaching English in X country. I am planning on returning to the US soon and am applying for graduate study in Psychology, specifically, PhD programs in Subspecialty. Im writing to ask if you would consider writing a letter of recommendation on my behalf. I am not in the US so cannot visit you in person, but perhaps we could schedule a phone call to catch up and so I can seek your guidance.Sincerely,Student Offer to send copies of old papers, if you have them. When you confer with the professor, ask whether the professor feels that she can write a helpful letter on your behalf. It may feel awkward on your part but rest assured that this is not an unusual situation. Good luck!

The Russian Ruble crisis Assignment Example | Topics and Well Written Essays - 250 words

The Russian Ruble crisis - Assignment Example One, the economic hardships in Russia at the time had taken a political dimension. This derailed the government’s course to adhere to the targets set by IMF. Two, the tax system in Russia was so complicated to be aligned with the IMF requirements. Three, increasing public debts made it harder for the Russian government to implement IMF’s demands. Finally, the Russian government had other economic hardships that awaited its attention; among them persistent inflation and critically low ruble value. Russia’s tax cuts and increased government revenue had been deemed unachievable for quite some time. The early 2000s move and subsequent results proved otherwise. Reduced tax rates translated to increased government revenue. This was the case because individual and corporate tax payers considered compliance to be cheaper than evading tax payment. This realization did not mean that policy prescriptions by IMF were wrong. Rather, the Russian government took action with regard to its situation subject to having parted ways with the

Exam Questions Essay Example | Topics and Well Written Essays - 4000 words

Exam Questions - Essay Example Line managers maintain the arduous role of ensuring that employees are achieving performance targets, focusing on proper planning, scheduling and generic supervision to ensure compliance to corporate policies. However, when line managers take on the role of providing HR assistance, they become much more psychologically involved with employees to improve their dedication and motivation. Consider an organisation with a structured production system governed by traditional line management. In the role of HR provider, the line manager goes beyond the work schedule and efficiency measurement, becoming a strategic partner with the human resources division to create value rather than merely productivity. Research in human resources identifies that employee empowerment is one of the most fundamental methods of gaining their commitment and motivation. Empowerment strategies give employees more flexibility in taking active roles in corporate decision-making, thus giving employees a perception o f control and prestige within the organisation. According to Yusoff (2008) when employees are granted more authority, it becomes easier in the long-run to ensure discipline and control. Line managers have the most frequent contact with employees and thus act as the intermediary for team development. Line management has more intimate knowledge of employees’ attitudes, lifestyle preferences and skills capabilities than that of the HR manager due to their close proximity in the production (or non-production) environments. This gives line managers a unique ability to utilise many different HR theories to ensure that they become more like coaches or mentors than simply authoritative line managers to assist in developing employees’ core competencies. For instance, in a production environment, there is a constant demand for change. Change comes in the form of new technology implementation or systems process restructuring in order to meet cost or strategic-based performance or output goals. The line manager acting as an HR facilitator can become more active in training provision, giving employees hands-on tacit knowledge that can be transferred for better organisational learning and knowledge exchange. According to Bambacas and Bordia (2009, p.225) when training is provided that is perceived as being non-transferrable to another business, it becomes too costly for the employee to leave in pursuit of different employment. Traditionally, the HR manager handles the process of developing and implementing training packages. However, when involving the line manager, the management team can provide a distinctly different element to ensuring employees have the knowledge and skills to accept and embrace changes in the work environment. Line managers hold intimate knowledge of the systems that drive organisational productivity and can thus take this self-contained, tacit knowledge and disseminate it directly through concrete and applied training; something not ach ievable with the HR manager who is not personally familiar with operational systems. The line manager empowers employees, establishing a sense of group belonging in the team, constantly reinforcing that uniqueness of the training packages to gain a psychological advantage over employees. By using both line

Social Determinants of behaviour Essay Example | Topics and Well Written Essays - 1500 words

Social Determinants of behaviour - Essay Example Social Determinants of behaviour This paper focuses on the psychological approach to explaining the reasoning behind prejudiced behavior still occurring in society today despite social sanctions that have been put in place against it. Negative behavior involving prejudice has been punished over the past several decades due to social sanctions being put into place. These sanctions have resulted in many individuals who would otherwise display prejudice behavior to change their stance or to at least keep their opinions to themselves and not act out in public. However, quite a bit of prejudice behavior still appears in society despite these social sanctions being put into place. There is a social psychological reason for this prejudice behavior continuing in society today. Among the things contributing to this fact are social cognitive processes such as stereotypes and categorization, as well as psychological theories, concepts, and research. According to Kanlouh, Koh, and Mil, "In culturally diverse and immigrant receiving societies, immigrant youth can be subject to prejudice and discrimination. Such experiences can impact on immigrant youth's cultural identity and influence their psychosocial outcomes. Four main themes emerged on participants' experiences of prejudice and discrimination: (a) societal factors influencing prejudice; (b) personal experiences of discrimination; (c) fear of disclosure and silenced cultural identity; and (d) resiliency and strength of cultural identity.† " Policies and practices that are inclusive in nature need to be put into place in order to counteract the disintegration of youth. The problem is not limited to just general culture. A big problem occurs in school systems throughout the world as well. According to Valeo (2009, pg. 1), "Ontario's current education system is struggling with the task of fully including children with disabilities in the regular classrooms of their neighbourhood school. While many educators understand that it is wrong to deny admission to publicly funded schools because the child may be Black or female, they nonetheless feel that segregation of students with disabilities is warranted and not discriminatory. An examination of their experiences using a narrative format seems to suggest that the institution of education has never welcomed difference in any form and at issue is not whether education can ever welcome students with disabilities, but whether it was created to be anything but an exclusive enterprise." Some people believe that prejudice occurs naturally, as in people are born with it, and that it does not develop as a result of society. Others disagree. They claim that it occurs because of how a person is raised, the situations that occur around him or her, or the like. In arguing the latter point of view, prejudice may occur as a result of the establishment of institutions, the status of a particular individual compared with those around him or her, a person's role in society, laws, belief systems, the overall distribution of the population, social currents, the experiences of groups, emotions, and urbanization (Valeo, 2009). There are both formal and informal social sanctions. An example of formal sanctions includes the law of the land. Examples of informal sanctions i

Causes and Solutions to World Hunger

Causes and Solutions to World Hunger Michael Sylvester Why is Feeding the Hungry Proving to be Such a Difficult Challenge? In 2012, it was estimated that 868 million people in the world were undernourished.[1] That’s 868 million people out of the 7,065,410,436[4] people that make up the world’s population going hungry on a daily basis, that’s over 12%. This is a shockingly large number; a number that I feel can be lowered considerably. Feeding the hungry is a problem shared globally, however the effects of this problem are more severe in less economically developed countries (LEDCs). Money plays a large part in power today and I believe those with money and power should lead the way in showing those without to help eradicate the problem, for example: if each MEDC (More Economically Developed Country) gave 1% of their GDP to fund a food program for those without food in LEDC countries, it would make a considerable difference. Causes of hunger: Finance: If people can’t afford to buy food, then they simply don’t eat enough; often forgoing meals so their children can eat. Lack of money usually arises from un or underemployment. Those in poorer, less economically developed countries such as Ethiopia (Africa) struggle to gain jobs for steady income due to lack of education and/or lack of job availability. With little to no income, families in Ethiopia, for example, struggle to provide food and other essentials needed to sustain life. With this in mind, families may be left with the impossible choice of what they spend their money on. (For example: Spending money to feed an ill person who will most likely die without treatment is money wasted. Equally paying for medical treatment but not being able to feed them at the same time makes paying for medical treatment useless, as the person is only going to become ill again.) The way people choose to spend their money will affect whether they are able to afford the correct amount and quality of food. More commonly in MEDC’s such as the United Kingdom families ‘waste’ their money on unnecessary items rather than the necessities to maintain a healthy life. The country’s level of economic development plays a part. A country with a lower GDP will not be able to aid its people as effectively/at all whereas one with a higher GDP will be able to. However, this is not always the case and we must be careful to avoid over-generalising as in some poorer countries, the rural dwellers have got together to form farming co-operatives and these have proved surprisingly powerful and sustainable in The Gambia [9]. Other factors such as corruption can affect whether a country is willing to help itself or if it is going to rely on the help of others. In some places, there is an excess of food. It is estimated that globally we waste 1.3 billion tonnes of food a year. The food thrown away is not only enough to feed all of the undernourished people in the world (Approximately 870 million people [1], 852 million in developing countries (LEDC/NIC’s)) [2] is enough to save 1/3 of the world’s food banks. Wasting food is a huge issue for everyone, especially for those who aren’t even receiving a proper meal daily. It costs money, resources and time to produce food all, of which is wasted in most cases. Producing food has many effects. For example: Agriculture has an effect on global warming, due to high rates of greenhouse gas emissions. 10% of MEDC greenhouse emissions come from producing and transporting food that never gets eaten. [3] Country Continent MEDC/LEDC? Food Waste /Per capita per year (Approx.) United Kingdom Europe MEDC 7.2 tonnes United States of America North America MEDC 40 tonnes France Europe MEDC 5.6 tonnes Ethiopia Africa LEDC Unknown Effects of hunger Hunger has a direct impact on those without food, obviously, however very few undernourished people die from outright starvation. They die from common illnesses such as malaria and diarrhoea because their bodies that have been weakened by hunger, cannot cope. Hunger can increase the severity of simple illnesses because it weakens the immune system. Not only does hunger increase the vulnerability of a person to common illnesses, it increases the risk of infection, meaning the illness has a wide-spread effect. Hunger can have an economic impact also. It creates a vicious circle that is almost impossible to escape. People are poorly paid due to the limited economic status of the country, this then limits what food they can buy as well as other things such as medicine, people become ill (often common illnesses contracted due to lack of food) and therefore cannot attend work or are less productive in their job (If the person works) meaning they can’t earn as much/any money or pay taxes to their government. This circle then repeats and the overall effect is that the country makes less money and its people earn less money and are unable to buy essential items to survive. Solutions ‘World hunger is extensive in spite of sufficient global food resources. Therefore increased food production is no solution. The problem is that many people are too poor to buy readily available food. Therefore measures addressing the poverty problem are what are needed to solve the world hunger problem.’ As suggested in the quote above, simply producing more food is not a solution. Producing even more food will result in more food going to waste, and that’s already a huge problem globally. The challenge we are left with is to supply safe and nutritious food in a sustainable way, globally. If food was made much more affordable it would help reduce hunger levels. Even those in poorer countries would be able to afford it despite their low incomes. However this may promote food waste since people will be able to afford much more food than they usually would, food which will never get eaten. I think MEDC’s should give short term aid to LEDC’s to help reduce the number of undernourished people in their countries, although I feel that giving money aid isn’t the best solution as the country may use it for something else. MEDC’s should educate other countries and nurture them but not allow the country to become dependent on them. ‘Give a man a fish and you feed him for a day; Teach a man to fish and you feed him for a lifetime’ Anne Isabella Ritchie (circa 1885) – this quote stresses the need to teach to be self sufficient as opposed to being dependent. There is also another idea that could help to reduce the amount of food we waste yearly. The ‘Pig Idea’ [10]is an idea that we should feed our waste food to pigs. This would be effective as the food wouldn’t be wasted since it’s feeding the pigs. ‘Humans have been recycling food by feeding it to pigs for thousands of years’ – this now has the added bonus of helping british pig farmers who are struggling to make ends meet, as a result of the economic climate. Charities and Aid organisations already operate in areas where there is a hunger is a big problem. Farm Africa has worked in Ethiopia since 1988 and continues to help the people there by educating them, and showing them how to grow crops as well as giving them food and water. Case Studies. U.K In the United Kingdom the causes of hunger are problems like food waste and food affordability. The wealthier people living in the U.K contribute significantly to the amount of food that is wasted annually, because they can afford to buy large quantities of food regardless of the price. However those with lower incomes cannot afford to buy as much food so their food waste is considerably lower. But for some, food affordability is a huge problem. Families can’t afford to buy enough food to feed them due to its ever growing price. Ethiopia In Ethiopia the causes of hunger are different to that of the U.K. It is producing the food and distributing it to the people that are the problem. Due to climate difficulties producing food can be difficult, since soil qualities are affected. Also difficult climatic conditions (Flood and drought) can damage crops and reduce productivity. Lack of education in the country also adds to this, since poor farming practises are undertaken, which can further ruin the land being used for farming which then eventually will render it useless more than 31 million Ethiopians don’t have enough nutritious food to eat 5]., with annual costs associated with child malnutrition accounting for 15.5% of Ethiopia’s GDP. Farm Africa is currently working in parts of Ethiopia to try and help their situation. In the Tigray region of Ethiopia Farm Africa [12] are trying to increase food security via pastoral farming. The project is working directly with 2,950 women and 400 landless youths, providing them with crops and livestock as well as training [5]. They are also training farmers and giving them equipment to produce barley of a high quality meaning farmers will receive 10% more than the local rate for the barley they produced. They have also helped link farmers to Diageo (An international business that brews beer). Farm Africa is also helping communities find new ways of earning a living using the forest’s natural resources eg making bamboo furniture and harvesting wild coffee. They are also collaborating with the government to design a pilot project to protect 500,000 hectares of forest. This means Ethiopia could benefit from important work to preserve the forest, avoiding further emissions of carbon, and slowing climate change. Future Scenario: I feel that if this work continues, although it may take time, it will greatly help reduce the amount of undernourished people in Ethiopia and create sustainable life there. Not only do I think it will help reduce malnutrition statistics but I think it will help Ethiopia grow economically and increase their level of understanding and education which in turn will benefit the country greatly. Kenya In Kenya the causes for hunger are mostly physical ones, with climatic effects playing a large part in it. Two-thirds of Kenyans depend on the crops they grow and the animals they keep for their livelihoods and survival [6]. However, with prolonged drought killing livestock and withering crops, nearly four million people are at risk of serious hunger, especially in the northern and Rift Valley regions. This leaves small scale farmers and pastoral nomadic tribes-people vulnerable to hunger. Farm Africa is working with these vulnerable groups to help them find a way out of the spiral of poverty. They are teaching farmers techniques to help conserve water and soil, and by introducing drought-tolerant crops to them. New methods for capturing rainwater are being introduced by NGOs. Those trained can then disseminate these techniques throughout their community and this knowledge passed on to future generations. Selected farmers are provided with high-quality seeds for drought-tolerant crops. These seeds then produce healthy crops and farmers collect and store seeds from the harvest to use the following season. The more widely available these become, the more reliable and food secure communities can become too. Future Scenario: I believe that if this work continues it will greatly help reduce the amount of undernourished people in Kenya. The continuation of the help will ensure food security for all, regardless of climatic changes. Global Scenarios If global hunger isn’t managed further, as our world’s population continues to grow, the problem will become so big that I don’t think it could be managed solved. Scenario Benefit Explanation If nothing is done to try to manage the hunger problem. Nothing. As the global population grows, so does the number of malnutrition. It is going to become even more difficult to manage this problem and the effects it has on people. We simply cannot keep up with the amount of illnesses that will be caused because of malnutrition, making death on an enormous scale inevitable even more so in LEDC’s. If we were to lower the price of food More people would be able to afford more or a better quality of food, which would certainly improve the hunger problem. However, lowering the price of food may create more problems than solutions. For example, in most LEDC’s such as Ethiopia where agriculture accounts for 46.6% of the country’s GDP lowering the price of food is going to hinder the country’s economic development. Since farmers will be getting less money for the crops they sell meaning they have even less income for essentials things for themselves and their families. Conclusion Ensuring that every person in the world is fed is an absolute must, arguably more so than educating them although to some extent the two are inextricably linked. This issue has had global prominence since the year 2000 and the millennium development goals and although we have made great strides there is still a long way to go, indeed one in eight people still go to bed hungry, despite major progress. [7] Unfortunately the causes of hunger are wide spread and complex so there is no one quick way of fixing the problem. That said, if we can promote a reduction in food waste by those that have more than enough and supply and educate those that are lacking, we will be heading in the right direction. From investigating this topic I now have a personal goal to reduce the amount of food that I and those around me waste. I plan to visit local restaurants such as that of my school to investigate how much food is wasted, what is done with that waste food and help them to consider ways which might help them to lower it. I will be looking to find local pig farmers/smallholdings who might be able to make use of such waste food. I have also realised how fortunate I am never to have been truly hungry, even though I often claim to ‘be absolutely starving’, especially when on last lunch at school! 2096 words excluding titles, sub-headings and tables Bibliography. [1] worldhunger.org [2]lovefoodhatewaste.com [3]feeding5k.org [4]galen.metapath.org [5] http://www.farmafrica.org/ethiopia/ethiopia [6] http://www.farmafrica.org/kenya/kenya [7] http://www.undp.org/content/undp/en/home/mdgoverview/mdg_goals/mdg1/ [8] http://www.jatrophabook.com/public/image/__world_hunger_map.jpg [9] http://www.actionaid.org/gambia/stories/how-farming-cooperatives-transformed-community [10] http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/10467298/Whats-the-Pig-Idea.html [12] https://www.farmafrica.org/ethiopia/ethiopia

Comparing a McDonalds Advertisement and a Walkers Advertisement Essays

Comparing a McDonalds Advertisement and a Walkers Advertisement Both advertisements are popular food products. McDonalds are very famous all over the world; the company is based in America and started off there. Walker's crisps are a British company. When you hear the name Walkers, you often think of walkers crisps. Both of these companies sell there products to a range of people. Younger people generally purchase more of these products than older people. In the McDonald advert, they are trying to tell the audience that their restaurant isn't just for teenagers, but for all ages. They have shown this through the characters in the advert. They also are trying to promote that McDonalds is a class less place where you can go to eat, they show this by using different people with different colours of skin and showing costumes of builders, school kids, actors and etc. the people also do not speak to one another. The only signal to each other is when the man and woman look at each other and nod as if they are approving of the food they have been served. The people look happy and are moving briskly away to the sound track. The clothes that people where show the occupation that they are involved in. The Walkers advertisement however is a lot more relaxed and humorous. The first scene starts off with a group of children. The scene is also set in the past, maybe the early 1950's, you can tell this because the road is full of cobble stones, the clothes and hair styles are old fashioned, also the picture of the overall picture and the buildings in the background have all been made duller. The story seems to be that a little boy has been bull... ...re they could have fitted that in. I also think that they will be successful in promoting that anyone can go to McDonalds because business people who are in a rush may need something quick to eat and relate quick to McDonalds. However there is a down side that McDonalds is unhealthy and that may go against them. The Walkers advertisers in my opinion should have made their advert relate and apply to a much wider age range. They had a good idea about using Gary Liniker because football fans might want to eat what Gary's eating so they buy those crisps. I think the ad won't be as successful as the McDonalds ad but still promote walkers a bit. Out the two advertisements I feel that the McDonalds ad will be the most successful because the product price has been reduced and they are appealing over a wider audience range.